Hospitality

Ronald Shakespear

2008 SEGD Fellow

Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son

Headshot of Ronald Shakespear, Desigño Shakespear, SEGD Fellow
Ronald Shakespear
Buenos Aires, Argentina

Garry Emery

2006 SEGD Fellow

Garry Emery is on the team not only because his name is on the door, but also because he represents the collective wisdom of the studio. Garry is known for his commitment to excellence, best business practices, and dedication to ideas and multi-disciplinary experiential design realized as outstanding persuasive communications.

Headshot of Garry Emery, emorystudio
Melbourne, Australia

Richard Foy

1999 SEGD Fellow

Richard Foy co-founded CommArts with Henry Beer in 1973. The two met at the office of Charles and Ray Eames. CommArts was an office of architects, industrial, interior, graphic, and environmental graphic designers.

Richard Foy, CommArts, Stantec, Boulder, Colorado
Boulder, Colorado

Palms Casino Resort

Merit Award
Palms Casino Resort, Maloof Companies, Sussman/Prejza & Co.

Set apart from the new casinos of the last few years, the Palms was built for the local Las Vegas visitor. Theming the property was far down on the list of priorities when this friendly and approachable desert resort was created, although out-of-town visitors also recognized the appeal. Patterns in combination with a color palette, inspired by Maynard Dixon's paintings of the Southwest, evoke the impression of palm trees as affected by sunlight and shadow, and form the core of the visual identity for the project.

Sussman/Prejza & Co.

Absolut Flavor Suite

Merit Award
Absolut Flavor Suite, V&S Absolut Spirits and Esquire Magazine, Rockwell Group

Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.

Rockwell Group

Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Lance Wyman, SEGD
Lance Wyman's Sketchbook
Lance Wyman Ltd.
New York, NY

Rich Burns

1987 SEGD Fellow and Past President 1979-1986

Richard guided the growth of the GNU Group through its first two decades. He now serves as a senior adviser and project participant in brand development, marketing strategy and design.

Rich Burns, Founder, GNU Group, 1987 SEGD Fellow, SEGD President 1979-1986
GNU Group
San Francisco

Farmer's Daughter Hotel

Merit Award, Lot with a Little
Farmer's Daughter Hotel, Romero Thorsen Design

The Farmer's Daughter Hotel is located in Los Angeles across the street from the CBS Studios and The Grove Shopping Center. The hotel was in desperate need of renovation both graphic and architectural. However, the budget was extremely limited.

Through the creation of a strong image/logo and the use of low-tech materials like corten steel, recycled barn wood, and paint, the hotel transforms into a bold expressive canvas that commands attention from its urban counterparts.

Romero Thorsen Design

NeXtwork Convention

Honor Award
NeXtwork Convention, Starwood Hotels & Resorts, Two Twelve Associates

The communication goal for this internal brand gathering was to engage and encourage managers and owners to think differently about their roles within the company as it moves away from a focus on real estate to a vision of the collection of Starwood lifestyle brands. The role of the environmental graphic designers was to immerse them in the brand-centric vision, excite, and surprise them with multi-sensory experiences as they mingled in a large lobby space.

Two Twelve Associates

Harrah’s Resort Media Façade

Merit Award
Harrah’s Resort Media Façade, Harrah's Resort Atlantic City, Tim Hunter Design

Harrah’s goal was to assert itself as the premier resort in Atlantic City by creating a unique and cutting-edge architectural media statement that would command the attention of all visitors coming to and from the city. Harrah’s intention was not to create a giant billboard. Not only would the display be huge, but it would give the Waterfront Tower, the casino’s home, its own personality.

Tim Hunter Design

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