SEGD Board of Directors
The SEGD Board of Directors is dedicated to stewarding both SEGD and the practice of experience design into a sustainable future.
Board of Directors
The SEGD Board of Directors is dedicated to shaping our organization’s vision, supporting our members, advancing our programming and initiatives, and stewarding both SEGD and the practice of experience design into a sustainable future.
2023 SEGD Board of Directors
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Kathy Fry, SEGD President
Principal, Mayer/Reed
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Read more Traci Sym, SEGD Vice President
Traci Sym, SEGD Vice President
Principal, plus & greater than
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Mike McCarthy, SEGD Treasurer/Secretary
Vice President, DCL
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Read more Anna Crider, SEGD Past President
Anna Crider, SEGD Past President
Partner, Entro
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Read more Joell Angel-Chumbley
Joell Angel-Chumbley
Experience Design Lead, City of Cincinnati, Dept. of Transportation
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Steve Bayer
Special Projects Director, Northern Region, Daktronics
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Read more Aki Carpenter
Aki Carpenter
Principal, Director of Social Projects, Ralph Appelbaum Associates
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Read more Kris Helmick
Kris Helmick
Associate Vice President of Environmental Graphics, CallisonRTKL
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Read more Bosco Hernández
Bosco Hernández
Design Director, San Francisco Museum of Modern Art
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Read more Despina Macris
Despina Macris
Director, dotdash
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David Siegel
Executive Leader, Designtex
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Read more Dayton Schroeter
Dayton Schroeter
Principal, SmithGroup JJR
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Read more Kirsten Southwell
Kirsten Southwell
Service Design Lead, Accenture Song
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Read more Genell Hoechstetter
Genell Hoechstetter
Senior Creative Director, Meow Wolf
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Read more Masha Pyshkina
Masha Pyshkina
Head of Museum and Experience Design, Lorem Ipsum
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Read more Darlene van Uden
Darlene van Uden
Vice President, Design Strategy (Venues), Elevate Sport Ventures
SEGD By-Laws
SEGD is a 501(c)(3) not-for profit education organization. It is governed by a set of By-Laws that were determined at the incorporation of the 501(c)(3). The Board of Directors is the governing body of the Association.