SEGD Board of Directors
The SEGD Board of Directors is dedicated to stewarding both SEGD and the practice of experience design into a sustainable future.
Board of Directors
The SEGD Board of Directors is dedicated to shaping our organization’s vision, supporting our members, advancing our programming and initiatives, and stewarding both SEGD and the practice of experience design into a sustainable future.
2025 SEGD Board of Directors
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Read more Traci Sym, SEGD President
Traci Sym, SEGD President
Principal, plus & greater than
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Read more Aki Carpenter, SEGD Vice President
Aki Carpenter, SEGD Vice President
Vice President, Chief Creative Officer, Ralph Appelbaum Associates
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Read more Anna Crider, SEGD Treasurer/Secretary, SEGD Past President
Anna Crider, SEGD Treasurer/Secretary, SEGD Past President
Partner, Entro
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Read more Kathy Fry, SEGD Past President
Kathy Fry, SEGD Past President
Principal, Mayer/Reed
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Read more Joell Angel-Chumbley
Joell Angel-Chumbley
Experience Design Lead, City of Cincinnati, Dept. of Transportation
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Read more Nu Goteh
Nu Goteh
Co-founder of Room for Magic, Co-founder and Creative Director of Deem Journal
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Read more Kris Helmick
Kris Helmick
Associate Vice President of Environmental Graphics, CallisonRTKL
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Read more Bosco Hernández
Bosco Hernández
Design Director
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Read more Anne Houghton
Anne Houghton
Vice President Sales Strategy, Moss
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Read more Mike McCarthy, SEGD Past Treasurer/Secretary
Mike McCarthy, SEGD Past Treasurer/Secretary
Vice President, DCL
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Read more Masha Pyshkina
Masha Pyshkina
Head of Museum and Experience Design, Lorem Ipsum
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Read more Amy Rees
Amy Rees
Partner/Studio Director, Exit Design
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Read more Dayton Schroeter
Dayton Schroeter
Vice President | Design Director, SmithGroup JJR
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Read more David Siegel
David Siegel
Director of Marketing Operations, Designtex
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Read more Kirsten Southwell
Kirsten Southwell
Service Design Lead, Accenture Song
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Read more Darlene van Uden
Darlene van Uden
Vice President, Design Strategy (Venues), Elevate Sport Ventures
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Read more Genell Zuciya
Genell Zuciya
Senior Creative Director, Art Processors
SEGD Bylaws
SEGD is a 501(c)(3) not-for-profit education organization. It is governed by a set of Bylaws that were determined at the incorporation of the 501(c)(3). The Board of Directors is the governing body of the Association.