For Newell Rubbermaid, creating a global design center accelerates its quest to use great design and innovation as a competitive advantage. Its new 40,000-square-foot design center in Kalamazoo, Mich., was purpose-built to centralize its brand design talent, who work on products as wide-ranging as plastic storage, baby strollers, tools, and Sharpies.
Creative risk-taking in Media, Technology, and Space
When he’s not running the graphic design department at Art Center College of Design, Nik Hafermaas is creating new ways to combine digital interactive media, high-tech materials, and architecture through his studio Ueberall. He says there is no better place for innovation—and risk-taking—than XGD. And he’ll prove it by debuting eFLOW, his prototype E Ink installation at the 2015 SEGD Conference June 4-6!
>>Take a risk with Nik Hafermaas. Get registered for the 2015 SEGD Conference: Experience Chicago. It’s only 3 weeks away!!
Students + Young Designers | Pre-Conference Checklist:
Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.
Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.
For the first time ever this year, one in eight participants at the SEGD Conference will be a student!
SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.
Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?
In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:
1. See some real Chicago Jazz, drink in hand at Jazz Showcase
Mayer/Reed (Portland) was published in the March 2015 edition of Landscape Architecture magazine for its design of the Outdoor Adventure area at the Portland Children’s Museum.
Found on the www
A group of Portland designers (including former SEGD staffer Sara Naegelin) collaborated to investigate the state of design thinking, and have identified five broad themes that illustrate its universal benefits.
John Maeda gives a good justification for why design's value keeps growing in our increasingly technical world. User Experience counts for more than CPU speed or number of pixels and makes that case that the inflection point was mobile. It's all about experience!