As if you needed another reason to head for Seattle, there’s the famous Space Needle, hip since 1962 when it was built for the World’s Fair. Now there’s a brand new way to experience the amazing views. Skypad™, designed by Belle & Wissell, is an award-winning interactive experience that invites guests to browse photo archives, sign into a 3D guestbook, and make their own wonderful (but possibly vertigo-inducing) memories.
Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!
You know you need to hone your digital skills to grow your resume and your business. But what are the core digital competencies you should be developing? In June, the SEGD Academic Task Force issued the XGD Core Competencies, which outline the baseline skills essential for success in XGD. You can cover them all at the Xplorer Digital Camp coming up Aug. 6 in Seattle. But hurry—capacity is limited and seats are filling fast!
SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City. Leslie is the co-founder of SEGD’s XLab annual conference and is an independent consultant specializing in wayfinding technologies. Her clients include the U.S. Department of Veteran Affairs, New York University Langone Medical Center, and MD Anderson Cancer Center. Jennifer asked her questions about her passionate work in wayfinding and a new trend that Leslie has identified called “playfinding.”
What is fascinating about all disruption cycles is the solution that ultimately disrupts is not usually a completely new-to-the-world invention. Take the Ford Model T or the Wright Brothers Wright Flyer. Making gliders with humans flying on them was not new. The final piece of the puzzle though--how to make the flight stable--was! The personal computer was a similar story. The Apple 2 was not the first personal computer, but it was the first to combine a keyboard and screen with the processor, thus making it usable.
Applied Wayfinding, the creators of Legible London and urban navigation projects across Europe and North America, is designing wayfinding at New York’s Hudson Yards, the largest private development in U.S. history.
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Writing the second in a series for Adobe's CMO.com, Prophet outlines three ways innovation can keep your brand "relentlessly relevant."
Why aren't design firms keeping up with the rapidly expanding awareness for design and the value of design in society? 4 simple reasons (is anything ever simple?) that seem to make a lot of sense in the XGD world as well.