Michael Shaub - Making/Code

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Microsoft Kinects with Nature

MIcrosoft digital installation

Like the tech campuses we've all read about, Microsoft’s headquarters in Redmond, Wash., has all the perks: ping-pong tables and pinball machines, beach volleyball courts and soccer fields, and of course free snacks. But like the rest of us, Microsoft employees still go to work inside generic-looking corporate buildings and stay inside for long hours at a time. Gensler and Digital Kitchen set out to change that in two Microsoft buildings, where new digital portals connect employees with the world outside.

Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Pia Sachleben

Pia Sachelban is a seasoned experiential designer in Gensler Los Angeles brand studio. She has over a decade experience working within the built environment alongside strategists, interior designers, and architects - enhancing user experiences through the design of engaging brand moments and strategic wayfinding systems. Her projects span market sectors, including healthcare, education, convention centers, sports & entertainment venues, hospitality, mixed-use developments, retail, and urban sign systems.

Pia Sachleben, Gensler
Chicago, IL


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