SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.
SGI dramatically illustrated the media streaming capabilities of its new ORIGIN 2000 server by placing the server at the core of its exhibit and using it to power 138 separate monitors. The design of the structure was a cone that emerges from the top of the server and extends to power a serpentine wall of monitors. Moving light coming from the cone and sweeping across the translucent cylinder emphasized the power of the video stream emanating from the server.
Specialty Graphics for Paris Las Vegas Casino Resort
Paris Las Vegas Casino Resort brings the passion and excitement of Paris to the entertainment capital of the world. Located on the famous Las Vegas Strip, this luxurious new resort aims to immerses visitors in an authentic Parisian experience.
This project is a comprehensive interior and exterior signage program for the world headquarters of Teledesic, the builder of an "internet in the sky" communications system. The signage references 1960s-inspired space themes to reflect the company's personality and pioneering vision of worldwide telecommunications. The sign panel shape, reminiscent of the company's logo, utilizes images from Martians to constellations for a stellar effect.
This installation was created in four months with $87,000, which included all research, design, fabrication, and installation. Both the design and the fabrication of the exhibit reflect the client's modest purpose. Although the United States Agency for International Development (USAID) is not well understood in this country, millions around the world know the United States only from the bold shield emblazoned on a life-saving relief shipment tumbling from a truck.
Village Works: Photographs by Women in China's Yunnan Province
Village Works is an exhibition of a photo project documenting life in a remote Chinese province, with photos taken by local women. Designing the show meant dealing with issues of how to appropriately show the photos in the context of an art museum. Sealing them off in frames would signify them as art and possibly obscure their immediacy. Also, there were no original prints to show; the photos had been scanned and existed digitally.
The challenge for the environmental graphics and signage of the Wildhorse Saloon was the concealed location of the entertainment venue along the waterfront at the end of Disney's Pleasure Island. The 18-foot-round, rotating backlit logo sign perched 70 feet above street level was designed to lure the thousand of guests entering Pleasure Island to experience the excitement of the saloon. Thundering and larger-than-life-sized, three-dimensional wild horses stampede over trompe l'oeil mountains to create visual excitement.
Paradise 24 is a 97,000-square-foot, 24-screen cineplex, offering an immersive Egyptian experience. The sloped, battered walls and distressed patina lend the ambiance of the ancient temple at Karnak. The cinema features a north wing reminiscent of the sandy, desert-like upper Nile and a south wing themed as the more lush delta plain. Statues of Ramses and sphinxes guard the concessions, which are located at the end of an indoor/outdoor mosaic of the Nile. Cinema patrons drive in past a huge entry pylon, and then park in the Luxor, Delta or Nile lots.