December 2013

Rockwell Group

Photo of ineriors of Shinola store

Rockwell Group (New York) designed interiors for the newly opened Shinola store in Tribeca. The Detroit-based Shinola sells meticulously crafted, American-made bicycles, watches, leather goods, and notebooks. Rockwell’s design modeled the store after an urban general store, consistent with the neighborhood’s residential feel. The interior balances 1930s industrialism and clean minimalism to highlight the handcrafted beauty of Shinola’s products.

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