CallisonRTKL

SEGD's Best Content of 2016

Best Content of 2016 Graphic

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months. Lucky for you, we’ve compiled a top 20 list from all the articles, videos and content the website has to offer. Consider it your SEGD 2016 executive summary. Sit back, relax and enjoy!

Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

To Be or Not to Be? The Rise and Fall of Branded Environments

Katie Sprague at SEGD Branded Environments 2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

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