Curating Branded Images with Inclusivity First

https://segd.org/curating-branded-images-inclusivity-first

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Evolving Brand Workplace from Local Start-Up to Global

https://segd.org/evolving-brand-workplace-local-start-global

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Delivering Meaningful Environments

https://segd.org/delivering-meaningful-environments

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Adaptation and Resiliency - A New Design Approach

https://segd.org/adaptation-and-resiliency-new-design-approach

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Adaptation and Resiliency - A New Design Approach

Designing Value: Creating Consistent and Compelling Brand Experiences

Read Time: 3 minutes

How do large organizations maintain consistency of brand standards across multiple locations? Often, they don’t. That’s when experiential designers step-in to create design guidelines and graphics toolkits to ensure uniformity across venues, while still allowing flexibility to express the individual identity of each location. Read on to learn how guidelines and toolkits add value by strengthening brand identity for clients.

Revisiting Past Branded Environments: New Uploads on SEGD’s YouTube page

Read Time: 1 minute
Thinking about joining SEGD’s next event, Branded Environments? On the fence about if you should register or not? Here is a sneak peek at what Branded Environments is all about! Check out some videos from previous Branded Environments events on our new YouTube page to get a taste of what you’ll hear at this year’s event.

2020 Branded Environments Videos

Did you miss SEGD Branded Environments 2020 on November 12 and 13? No worries! You can now purchase video** presentations from the event featuring award-winning designers, each exploring the theme of “Common Ground.” SEGD Branded Environments 2020 is the event for the design of brand-centric customer experiences. Integrating meaningful brand experiences into places and spaces provides the highest branding return on investment to owners and their users.

Bringing the Future Forward: Inspirations from China, Jean-Pierre Lacroix

https://segd.org/bringing-future-forward-inspirations-china-jean-pierre-lacroix

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Bringing the Future Forward: Inspirations from China, Jean-Pierre Lacroix https://segd.org/bringing-future-forward-inspirations-china-jean-pierre-lacroix

Lessons from the Middle East: Creating a Sense of Place, Dan Marino

https://segd.org/lessons-middle-east-creating-sense-place-dan-marino

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Lessons from the Middle East: Creating a Sense of Place, Dan Marino

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

https://segd.org/designing-after-dark-cultural-sensitivity-greg-merkel

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Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Principal; Director, Environmental Graphics Kevin Kern	Industrial Designer Vincent Bong	Student/ Museum Exhibition Graphic Designer Karen Polesky
Chief Innovation Officer Julie Krohner	Artist in Residence and Head of Program Carla Diana	Chief Instigator Paul Orselli

SEGD

Branded Environments

Curating Branded Images with Inclusivity First

Image:

Evolving Brand Workplace from Local Start-Up to Global

Image:

Delivering Meaningful Environments

Image:

Adaptation and Resiliency - A New Design Approach

Image:

Designing Value: Creating Consistent and Compelling Brand Experiences

Revisiting Past Branded Environments: New Uploads on SEGD’s YouTube page

2020 Branded Environments Videos

Bringing the Future Forward: Inspirations from China, Jean-Pierre Lacroix

Image:

Lessons from the Middle East: Creating a Sense of Place, Dan Marino

Image:

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Image:

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