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Building Community Through Chapter Engagement

Building Community Through Chapter Engagement

In 2014, I volunteered to become a Chapter Co-Chair in Los Angeles in the hopes of growing our local chapter and creating events that would appeal to those in our industry. As time went on and our LA membership grew, it was exciting to see the addition of new members from various design backgrounds (signage, digital, exhibit design, fabrication and manufacturers).

The Technology Roadmap for Experiential Graphic Design

SEGD's 2017 Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Why Experiential Design is More Important than Ever

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

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