This week’s Nail It Weekly story was written by a reader who responded to last week’s email on overcoming arrogance. Corry wrote:
“Thank you for showing how once we have a better understanding of our emotional demons, we might actually be able put them to work for us. For me, I’ve noticed that sometimes I freeze and literally forget my core expertise.
This past summer was a very busy one for SEGD—and for SEGD Members, I've been told.
In July, we hosted a record-breaking crowd at the Wayfinding event in LA, which boasted some amazing tours as well. We built on that success with the Exhibition & Experience Design event in August in Washington DC. The format of running educational events for SEGD's specific practice areas is working very well to deliver targeted learning experiences alongside opportunities to network.
In this installment of Design To Go, Diane Burk travels to Spain, visiting the beautiful city of Barcelona. The biggest city on the Mediterranean, Barcelona is a cultural, economic, entertainment, educational and tourism center for Southern Europe. The city is home to famous architectural works of Antoni Gaudí, and boasts both many UNESCO World Heritage sites and museums to visit.
Why should you and your Firm be members of SEGD? There are many reasons, but the one most often cited and cherished is the warmth, friendliness and helpfulness of the members. But there is a growing alternative reason: Marketing ROI
Humans aren’t the only ones looking for a relief area.
Beginning in 2009, the Department of Transportation required all airlines to make sure there are animal relief areas at airports, and escorts to those relief areas, for any passenger traveling with a service animal. As a result, airports everywhere have created and expanded animal relief areas that are open to all pets as well as service animals. Most animal and pet relief areas were located outside the airport terminals.
Read Time: 2 minutes
In a confounding mess of confusing and ambiguous street naming, the terrific downtown area of Minneapolis has one of the worst street name systems of any medium size US city.
Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.
