2015 Digital 101 West

Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

Testing 1, 2, 3... Bluecadet's Process

Photo montage: Josh Golblum, Bluecadet

As Bluecadet’s Founder and CEO, Josh Goldblum has devoted his career to doing award-winning work with organizations like the MoMA, Smithsonian Institution, Doctors Without Borders, and National Geographic to educate, engage, and entertain through websites, mobile apps, interactive installations, and immersive environments.

>>Josh will be sharing his experience at the hands-on digital experiential design workshop Xplorer East, July 23 in Philadelphia, hosted at Bluecadet’s office.<<

Clear Goals + Audience Empathy + Awesome Technology

Photograph of Chris Whalen and John Morena, OpenEye Global

“The possibilities are kind of endless. I don’t know how else to say it.”

Chris Whalen is the Creative Director at OpenEye Global, a firm specializing in digital experience design in retail spaces.  He’s very enthusiastic about the future of user interactions with digital screens and signage, and is a perpetual learner alongside collaborator John Morena, an expert in motion graphics, animation and video.

Julie Guirl

Julie Guirl is a Designer at Gensler

But that is definitely not all that defines Julie who sees herself as a creative picture-taker and thing-maker based out of Denver, Colorado. She considers herself an experimental artist at heart, with motion + interactive-based design being her mediums of choice.

Julie Guirl is also an avid fly fisher who designs and ties her own insects.

Julie Guirl, Gensler
Gensler
Denver

Are You an Xplorer?

What is fascinating about all disruption cycles is the solution that ultimately disrupts is not usually a completely new-to-the-world invention. Take the Ford Model T or the Wright Brothers Wright Flyer. Making gliders with humans flying on them was not new. The final piece of the puzzle though--how to make the flight stable--was! The personal computer was a similar story. The Apple 2 was not the first personal computer, but it was the first to combine a keyboard and screen with the processor, thus making it usable.

Spring Into Summer Events!

Jill Ayers, SEGD President 2014-2015, Owner Airspace, Brooklyn, NY

Happy Spring! I hope everyone is having a productive season, feeling inspired every bit of the way. From talking to members over the last few months, it appears that people are busier than ever and that’s a great thing. We recently held our quarterly board meeting at the RTKL offices in downtown Los Angeles, where we reviewed several planning issues for 2015, including our strategic plan.

Rachel Esteffe

Rachel (Fujita) Esteffe is a LA based graphic designer, photographer and educator specializing in Experiential Design. She has been blending varying forms of storytelling, design strategies, interactive technologies, UI and UX methodologies for over a decade. Rachel holds a MFA in Computer Art (Motion + Interaction) from SVA and a BA in Visual Arts (Film, video, photography) from Fordham University. She also served as Creative Director of her former collaborative design studios, hyaline and FM Collaborative.

Art Center College of Design
Los Angeles, California

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