2013 SEGD Board

Sander Baumann

Since 1995, Sander Baumann has worked for various signage companies and focused his work on creative thinking and bringing a sense of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland's largest shopping center, comprehensive city wayfinding, school signage systems, and building identification.

Headshot of Sander Baumann, designworkplan
Amsterdam, Netherlands

Amy Lukas

SEGD President 2012-2013

Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients.

Amy Lukas, Partner, Infinite Scale, Salt Lake City
Infinite Scale
Salt Lake City, UT

Alan Jacobson

2005 Distinguished Member Award honoree. As Founder and President of the experience and design strategy firm ex;it and the brand and communications firm J2 Design Partnership, Alan has provided innovative leadership to helping organizations of diverse disciplines define their experience vision and craft design strategies for growth.

Alan Jacobson is the President of Exit Design in Philadelphia.
Exit Design
Philadelphia, PA

Mark VanderKlipp

Mark is the founder of Conduct Experience.

Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.

Corbin Design
Michigan

Ed Hofmann

Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria’s Secret store design team. In close cooperation with the company management, Hofmann defines and develops cutting-edge branding strategies, which are then translated into riveting, emotionally loaded flagship store concepts. Hofmann and his team were recently responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii. Before that, Hofmann was design director at Victoria’s Secret Beauty and senior designer at Robert A.M.

Ed Hofmann headshot
Limited Brands
Columbus, OH

Oscar Fernandez

Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.

Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.

Oscar Fernandez headshot
Cincinnati

Dan Moalli

Dan is a past board member of SEGD and works for Technomedia Solutions, directing the company's global business development efforts, working with architects, designers, producers and clients worldwide. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, and the development of large-scale touring exhibitions and is an advocate of the design-build process having successfully led numerous LEED-certified projects.

Dan Moalli, Technomedia Solutions
Technomedia
New York

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