SEGD Branded Environments / SEGD Xlab

Nov 01 – 03, 2023
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Museum of the Moving Image
36-01 35th Avenue Astoria, NY 11106
New York, New York
United States

SEGD does not have an official room block rate for Branded Environments and Xlab, but we recommend the nearby Boro Hotel or The Collective Paper Factory.

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Dive deep into the intersection of digital and physical experiences at this year’s SEGD Branded Environments & Xlab event through interactive sessions and storytelling experiences November 2nd – 3rd, 2023 at the Museum of the Moving Image in New York City.

Branded Experiences lead the way in seamlessly integrating the digital and physical realms. As pioneers in the experience economy, our challenge is to evolve audience interaction from passive observation to immersive storytelling and active engagement, transforming them from mere viewers to dedicated fans and ultimately, brand ambassadors.

SEGD Branded Environments

Our journey begins on Day 1 Branded Environments, with a captivating full-conference engagement session that explores the evolving landscape of storytelling. Discover insights from industry leaders during breakout sessions and case studies that delve into the most trending topics of our field.


Day 2 promises an enlightening exploration at XLAB. Here, we will unravel the mysteries of emerging technologies that craft enchanting experiences. Delve into pivotal strategies for their application, and engage in thought-provoking workshops addressing the ethics, equity, and inclusion in AI, and how these can be leveraged for personalized storytelling and elevated engagement.

This 2-day event is not just about learning; it’s about breaking barriers in design, technology, and marketing. And that’s not all! Stay tuned for mesmerizing evening events and tours that are sure to be unforgettable.


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