Register Now for SEGD’s Branded Environments and Xlab!

This year’s SEGD Branded Environments and Xlab events focus on the intersection of digital and physical experiences through interactive sessions and storytelling experiences. Join us as we return to the Museum of the Moving Image in New York City on November 2nd and 3rd. Register now to secure your spot for one or both events!

DAY ONE – SEGD Branded Environments

Our fall event series kicks off on November 2nd with Branded Environments, a captivating full-conference engagement session that explores the evolving landscape of storytelling. Discover insights from industry leaders during breakout sessions and case studies that delve into the most trending topics of our field.

Branded experiences lead the way in seamlessly integrating the digital and physical realms. As pioneers in the experience economy, our challenge is to evolve audience interaction from passive observation to immersive storytelling and active engagement, transforming them from mere viewers to dedicated fans and ultimately, brand ambassadors.


Day Two promises an enlightening exploration of new ideas at Xlab. Here, we will unravel the mysteries of emerging technologies that craft enchanting experiences. Delve into pivotal strategies for their application, and engage in thought-provoking workshops addressing the ethics, equity, and inclusion in AI, and how these can be leveraged for personalized storytelling and elevated engagement.

This two-day event series is not just about learning; it’s about breaking barriers in design, technology, and marketing. And that’s not all! Stay tuned for more information about speakers, sessions, evening events and tours that are sure to be unforgettable. 

About SEGD  
We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design.

SEGD is a 501(c)(3) not-for-profit education organization.

2023 SEGD Branded Environments + Xlab Co-Chairs

  • Nasya Kamrat

  • Stephanie Riggs

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