Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

Rory Simms

Rory Simms is a graphic designer working in the New York office of Pentagram. Originally from Dublin, Ireland, Rory Simms studied at IADT Dún Laoghaire where he received a BFA in Visual Communication Design. Since joining Pentagram Rory has worked on broad range of projects for clients such as: The Public Theater, Citi Bank, The Philadelphia Museum of Art, Jazz at Lincoln Center, Miami Science Museum, among others. Rory is a member of the AIGA, ADC (Art Directors Club), TDC (Type Directors Club), and SEGD (Society for Experiential Graphic Design).

Rory Simms, Pentagram
Pentagram
New York

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

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