Media Objectives

2019 SEGD Branded Environments: Morning Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Joe Lawton & Lacey Engelke: Reflecting Workplace Culture through Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O. What started as an experiment in 2012, has now grown to a team of 10 collaborating across three office locations - Chicago, San Francisco, and Palo Alto.

Joe Lawton
Media Objectives
Chicago

Cal Poly

Merit Award 2019
Cal Poly

Nestled on California’s central coast, Cal Poly’s new residential community for 1,475 first-year university students consists of seven three- to five-story residence hall buildings, and an adjacent four-level parking structure. The new complex connects students both to each other and to the adjacent residential community. A deep connection to place comes from a partnership with the local Northern Chumash tribe, yak titʸu titʸu yak tiłhini, to provide direction for creating unique experiential graphics for each of the residence halls.

YouTube Lobby

Merit Award 2019
YouTube Lobby

YouTube approached the design team, requesting a cohesive lobby experience that would unify the space with their brand. For employees, this area was thought of as a sort of Grand Central Station, a hub that everyone passes through multiple times a day. For visitors, the lobby would likely be the only part of the company that they would be granted access to—and the experience had been perceived by many as anticlimactic.

Now Introducing... Speakers for SEGD's 2019 Branded Environments

2019 Branded Environment Speakers are as follows: (left to right, top to bottom) Angela Hill, Eric LeVine, Katie Sprague, Nathan Hill, Jill Spaeth, Joe Lawton, Eli Kuslansky, Hyunmi Jenny Lee, Braulio Baptista.

Read Time: 4 minutes
Last year, a record-breaking number of participants gathered in Las Vegas for the SEGD Branded Environments event at the Digital Signage Expo (DSE). If you were there, you know this event is awesome. If you weren't... well, you won't want to miss another year. The 2019 SEGD Branded Environments event is going to be bigger and better than ever! This year's Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.

111 Java Corners

Finalist 2018
111 Java Corners

In response to this tech company’s increasing need for flexibility and personality within their work spaces, the design team developed a strategy for this unique campus that could evolve with its users as business units changed and the workplace evolved.

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