Infinite Scale

SEGD's Best Content of 2016

Best Content of 2016 Graphic

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months. Lucky for you, we’ve compiled a top 20 list from all the articles, videos and content the website has to offer. Consider it your SEGD 2016 executive summary. Sit back, relax and enjoy!

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

Darlene van Uden

Darlene van Uden is Design Director at Infinite Scale. She joined as a Senior Designer in 2012 after spending several years at Two Twelve in New York. She has been fortunate enough to work on a wide range of project types and scales which include urban wayfinding programs for the cities of Charlotte, North Carolina and Richmond, Virginia, a comprehensive signage and donor recognition system for the David H.

Darlene van Uden, Infinite Scale
Infinite Scale
Salt Lake City, UT

Infinite Scale: Come to Play

Infinite Scale partnered with AAA Flag & Banner as the Title Sponsor to host the San Francisco 49ers Vice President of Marketing at the 4th Annual Salt Lake Design Week. Ali Towle spoke about Levi’s® Stadium, where Infinite Scale’s Creative Council™approach to encourage collaboration between all stakeholders ensures an incredible fan experience.

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