Entro

Entro

Entro is a leader in the field of environmental communications. It plans, designs, and execute wayfinding strategies for a wide range of clients from Canada, the United States, Europe, the Caribbean, Asia and the Middle East. For over 20 years the firm has collaborated with world-renowned architects including Frank Gehry, Renzo Piano, Moshe Safdie, and Diamond & Schmitt. The firms’ experience, comprehensive services, and award-winning projects instills confidence in clients.

Wayne McCutcheon

SEGD President 2010-2011

Wayne is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years.

Wayne McCutcheon, Entro
Entro
Toronto, Canada

Together, Apart—Checking in with the SEGD Community

Together, Apart—Checking in with the SEGD Community

Read Time: 5 minutes

*UPDATED: 05/27/20

"May you live in interesting times," goes the ubiquitous phrase (curse?) of dubious origin—and here we are, strangely both closer together, and farther apart than ever before. But designers and fabricators dig a challenge, right? The SEGD community is a truly special group of people from around the globe—bound together by their warm collegial comportment, and love of design excellence and shared experiences—who continue to find creative ways to connect, inspire and help others across their teams and across the globe.

Entro Announces Sydney Office

Entro Announces Sydney Office and Principal, Jan Ashdown

Read Time: 2 minutes

Entro Communication Inc. today announced the opening of its Australian office based in Sydney, and the joining of Principal, Jan Ashdown. Headquartered in Toronto with other offices in Calgary, New York, and Zurich and a team of over 55 staff, Entro is a place-branding and experiential design firm with a unique focus on the human experience in the built environment.

Calori & Vanden-Eynden to Give TDC Talk on Second Ave Subway

Second Avenue Subway Wayfinding with C&VE

Read Time: <1 minute

From Type Directors Club: Join renowned signage designers Chris Calori and David Vanden-Eynden as they describe their experiences designing the signage for the first four stations of the new Second Avenue subway line in New York City. Their talk includes an introduction to signage basics, a brief history of the subway and its signage, commentary on using New York City Transit graphic standards and working with engineers and architects, and various anecdotes about the project.

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