Entro

Entro

Entro is a leader in the field of environmental communications. It plans, designs, and execute wayfinding strategies for a wide range of clients from Canada, the United States, Europe, the Caribbean, Asia and the Middle East. For over 20 years the firm has collaborated with world-renowned architects including Frank Gehry, Renzo Piano, Moshe Safdie, and Diamond & Schmitt. The firms’ experience, comprehensive services, and award-winning projects instills confidence in clients.

Wayne McCutcheon

SEGD President 2010-2011

Wayne is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years.

Wayne McCutcheon, Entro
Entro
Toronto, Canada

Entro Announces Sydney Office

Entro Announces Sydney Office and Principal, Jan Ashdown

Read Time: 2 minutes

Entro Communication Inc. today announced the opening of its Australian office based in Sydney, and the joining of Principal, Jan Ashdown. Headquartered in Toronto with other offices in Calgary, New York, and Zurich and a team of over 55 staff, Entro is a place-branding and experiential design firm with a unique focus on the human experience in the built environment.

Calori & Vanden-Eynden to Give TDC Talk on Second Ave Subway

Second Avenue Subway Wayfinding with C&VE

Read Time: <1 minute

From Type Directors Club: Join renowned signage designers Chris Calori and David Vanden-Eynden as they describe their experiences designing the signage for the first four stations of the new Second Avenue subway line in New York City. Their talk includes an introduction to signage basics, a brief history of the subway and its signage, commentary on using New York City Transit graphic standards and working with engineers and architects, and various anecdotes about the project.

Canadian EGD Practices Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, there are now over 300 videos available for members to access free. Just log into the website to unlock all the member benefits and access all of the videos. If you are a member please log in at the top right below search on any page. if not please join SEGD and experience its amazing resources and benefits.

Cynthia Damar-Schnobb - Placemaking from Eh to Zed

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, there are now over 300 videos available for members to access free. Just log into the website to unlock all the member benefits and access all of the videos. If you are a member please log in at the top right below search on any page. if not please join SEGD and experience its amazing resources and benefits.

Crider and Posnett New Principals at Entro

Crider and Posnett New Principals at Entro

Read Time: 1.5 minutes

Entro recently announced the additions of Anna Crider and Jonathan Posnett to the New York leadership team, joining Chris Calori and David Vanden-Eynden to share responsibilities in the area of creative direction, project management and business development.Together, their focus is to expand the New York practice, as well as to build on the extensive portfolio of work. Anna and Jonathan benefit from working together for over 14 years and the Entro team has long considered them "part of our extended family as leaders in our industry." 

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