2015 Business Of Design

Recruiting Gen Y: Creating a Platform for Success

SEGD Business of Design Summit: Wooing Gen Y

For sure it's an oversimplification to say, “It’s a generational thing.” But there ARE some key differences between Millennials and their older counterparts in the design world. The Business of Design Summit will investigate this, among other topics. As Brand Design Director in Gensler’s Denver office, Harry Spetnagel is responsible for hiring the new talent in his group—so he understands the unique opportunities and challenges that Gen Y designers bring. At SEGD’s Business of Design Summit Feb.

Business of Design Summit 2015

Lauren Kelly and Vijay Mathews

The Next-Gen Design Practice: Lauren Kelly & Vijay Mathews

Lauren Kelly and Vijay Mathews are both 30-ish entrepreneurs. Both are designers with a geeky side. Both have found ways to innovate design processes with new digital tools. And both are riding the tidal wave of technology impacting design practice today. Join them at the SEGD Business of Design Summit Feb. 19 in Denver, where they'll be co-leading the session on Emerging Business Models & Platforms!

SEGD Business of Design Summit 2015

Kelly Kolar

Kelly Kolar: Evolving the Value Proposition in Design Practice

Kelly Kolar has grown her company from a solopreneur design studio to an international, multi-million dollar company providing strategy as well as design service offerings. Always looking to the future and evolving her firm, Kelly will be a featured speaker at the SEGD Business of Design Summit February 19 in Denver. Join her and learn about raising your design offering to a strategic level!

Business of Design 2015: Legacy & Transition

Photo: Business of Design Summit

Your Company After You

What does your company’s future look like? Will it survive beyond you? Ownership/leadership transition is a hot topic in design today, and in the EGD/XGD community, many owners  are planning their legacies—or should be. Legacy and transition are major themes at SEGD’s Business of Design Summit Feb. 19 in Denver, featuring innovators like Henry Beer (CommArts/Stantec) and Mark VanderKlipp (Corbin Design)!

Lauren Kelly Sheridan

Lauren Kelly Sheridan prides herself on operating at the intersection of design + technology, bringing together creativity and technical excellence. She is currently the CEO at Mustard Square, in San Francisco, CA. A true “geek,” Lauren has designed, built, and deployed web-based products for close to 20 years.

Photograph of Lauren Kelly, Mustard Square
Mustard Square
San Francisco, CA

Kevin Budelmann

Kevin Budelmann likes to say he’s not the smartest guy at Peopledesign, but that he’s smart enough to hire smart people. Kevin Budelmann's modesty balances his accomplishment as the president of the firm, a designer with a rather large award horde, and speaker and judge at design events and institutions across the continent. Kevin studied computer interface design before it was cool at Carnegie Mellon University, while gaining his degree in graphic design, and before pursuing further study at The School of Design in Switzerland. Kevin Budelmann likes business and studies commerce.

Kevin Budelmann, President Peopledesign Headshot
Grand Rapids, MI

Vijay Mathews

Vijay Mathews is a founding partner of W&CO, a studio focussed on civic-minded design and placemaking, with a passion for creating sophisticated, human-first solutions. 

With extensive expertise in wayfinding strategy applied to the digital domain, Vijay is a leader in the fast-growing specialization of digital wayfinding. He has developed design systems for a variety of large-scale public environments, including for the Port Authority of New York and New Jersey, the Mayor’s Office for Economic Opportunity, and New York City Departments of Parks & Recreation. 

Vijay Mathews, W&C
New York

Kelly Kolar

2017 SEGD Distinguished Member, Past Board member of SEGD (2004-2011), President of Kolar Design

Kelly Kolar is president, founder and chief creative officer at Kolar Design. Founding Kolar Design in 1990, Kelly Kolar set herself apart as a creative talent, using her love of design and understanding of the human element to transform built environments. The firm creates impactful, branded experience at the intersection of people and place. 

Kelly Kolar, Principle and Founder of Kolar Design
Kolar Design
Cincinnati, OH

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