Global Design Awards: Spotlight on Wayfinding

2023 SEGD GDA Merit Award Winner, Pinterest – Toronto Wayfinding

Wayfinding is a key element of Experiential Design and is essential in public spaces. Beyond guiding efficiently, its well-crafted design and aesthetics significantly enhance the identity and qualitative experience of these environments. Wayfinding has evolved into a highly integrated, user-focused and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals and other public spaces.

As the deadline for the 2024 Global Design Awards (GDA) quickly approaches, we want to take a moment to highlight a few of the incredible projects that received a 2023 Global Design Award in the Wayfinding category. 

2023 SEGD GDA Honor Award Winner, Serviceplan Signage System

Winning wayfinding projects include creative reinventions of modern community hubs, such as the Serviceplan Group’s new House of Communication in Munich (winner of the 2023 Wayfinding Honor Award), the Summit Building of the Seattle Convention Center, and a new wayfinding and environmental graphic design system for Contentful in Berlin. Other recent bespoke workplace wayfinding projects include a new signage system for the Sydney Headquarters of Australia’s Commonwealth Bank, and a new signage system for the Pinterest Headquarters in Toronto.

2023 SEGD GDA Honor Award Winner, Beyond Wayfinding

Outside the workplace, wayfinding projects also include educational campus projects like the 2023 Wayfinding Honor Award winner “Beyond Wayfinding” at the University of Hawai’i. And the new visual identity for LUMA Arles highlights creative ways to foster more accessibility in exhibition spaces.

Have a wayfinding project to submit for consideration? Our 2024 SEGD Global Design Awards Portal is now open and accepting submissions. Please carefully review our submission guidelines to determine whether your project(s) are eligible for review. Afterwards, please submit your project(s) through our portal website. The deadlines for submission are:

  • Early Deadline: January 31, 2024
  • Late Deadline: February 14, 2024 ($100 late fee incurred)
  • Final Deadline: February 29, 2024 ($150 late fee incurred)

On behalf of the 2024 SEGD Global Design Awards Jury, we look forward to reviewing your submissions!