2025 SEGD Chapter Successes: Celebrating Community, Connection, and Impact
Community is the cornerstone of SEGD. While it is inspiring to see professionals from across the nation come together at our major events, it is our Chapters—our local, grassroots hubs—that sustain connection all year long. Through meet-ups, tours, workshops, panels, and educational programs, SEGD Chapters bring experiential designers together to learn, collaborate, and strengthen the fabric of our community.
In 2025, our Chapters demonstrated remarkable energy and leadership, delivering 100 events across the globe and welcoming new volunteer leaders committed to advancing the field. Here’s a look at the year’s standout achievements, milestones, and moments of impact.
2025 Highlights
100 Chapter Events Nationwide and Abroad
This year, Chapters hosted 100 events across the globe, from shop tours and speaker panels to social gatherings, design week meet-ups, webinars, and hands-on workshops. Together, these programs cultivated vibrant local engagement, welcoming over 2,500 participants who connected, learned, and strengthened the SEGD community.
Programming highlights included:
- Tours and studio visits
- Speaker and panel discussions
- Family-friendly gatherings and
- City design week networking meet-ups
- Practical workshops and industry webinars
- Continued education on topics such as Accessible Design
Members Stepping Up as Leaders
Our volunteer leader members dedicate many hours throughout the year to create events that highlight experience design where they and you call home and strive to spark community engagement. This year we proudly welcomed an exceptional group of new volunteer leaders as Chapter Chairs.
- Charlotte: Conor McGee and Dan Neifert
- Kansas City: Sarah Onken
- London: Billy Griffin
- Minneapolis: Heather Novak-Peterson
- New York City: Andy Outis
- Orange County: Madison Kast
- Philadelphia: Korrie Leer and Karen Mulry
- Phoenix: Amanda Burstein
- Richmond: T.J. Ronayne
- Washington, D.C.: Aanya Arora
Our Newest Chapter: India

We were thrilled to officially launch the SEGD India Chapter, expanding SEGD’s global footprint and strengthening our international community. We welcome Yash Kanitkar and Cherishma Mehta as the SEGD India Chapter Chairs.
2025 Chapter Chair Achievement Award
SEGD Washington, D.C. Chapter
Congratulations to Carrie Bruns, Jonny Peterson, and Rina Alfonso, recipients of the 2025 SEGD Chapter Chair Achievement Award. Their outstanding work—including thoughtful programming, meaningful collaboration, and elevating conversations central to the EGD profession—has made a lasting impact on the SEGD community.
A Glimpse at the 2025 Chapter Events
Washington, D.C. — TalkShop: Whisper + Shout and Danger + Safety Events
Held at the Martin Luther King Jr. Memorial Library, this program drew designers and non-design professionals alike. The event brought together experts to explore how language, interpretation, and safety intersect in EGD—a powerful example of design’s role in shaping public understanding. The attendees were given a chance to break out into workshops to compare and contrast the focus words for each evening session.
Cincinnati & Boston — Breaking Barriers to Accessible Design Webinars
Chapters collaborated to deliver content-rich virtual sessions focused on accessibility, tactile communication, and inclusive wayfinding—continuing SEGD’s commitment to educational excellence. Representatives from the SEGD Accessible Design Task Force are spreading the word and educating the community on the new 2025 ICC A117.1 Standards.

London — Wayfinding: Future Thinking Symposium
On September 18, this full-day symposium attracted excellent speakers and strong participation from across the UK and beyond. It offered deep insights into emerging trends in wayfinding practice.

Atlanta — Behind-the-Scenes at the Delta Flight Museum
A standout event featuring exclusive access, candid insights, and behind-the-scenes stories from the Director of Exhibits. Attendees explored the refreshed museum experience celebrating Delta’s 30-year anniversary and centennial milestone.
Vancouver — Quarterhorse Shop Tour
A lively bus ride set the tone for an engaging tour at Quarterhorse, drawing new participants—including recent design graduates interested in fabrication and installation career paths.
San Francisco — Larger than Life: Digital Sculpture + Architecture Panel
As part of San Francisco Design Week, this event drew a large and diverse audience beyond the SEGD community. The panel showcased the creative potential at the intersection of digital art and the built environment, expanding visibility for SEGD in the region.

And with special thanks to our West Coast Regional Chapter Sponsor, Archetype, for supporting local engagement and strengthening chapter-led programming throughout the region.
Looking Ahead
2025 showed what is possible when volunteer leaders channel their creativity, time, and passion into building local communities. Chapters remain at the heart of SEGD’s mission, and we are grateful for every Chair, volunteer, attendee, and partner who contributed to this year’s success.
If you’re looking to get more engaged or connected with SEGD, we encourage you to reach out to your local Chapter and join us in shaping another exceptional year of community-driven programming.
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