Professional Practice Group: Wayfinding and Experiential Graphics

The SEGD Wayfinding and Experiential Graphics Professional Practice Group (PPG) is dedicated to advancing knowledge and innovative practices in creating graphic environments and navigational experiences. This PPG serves as a platform for members to explore key topics in wayfinding and experiential design, share insights, and drive the future of navigational and environmental graphics within the design community.

  1. Elizabeth Line; 2024 SEGD Global Design Awards, Honor Award; Designed by Maynard Design Consultancy

  2. Serviceplan Signage System; 2023 SEGD Global Design Awards, Honor Award; Designed by büro uebele visuelle kommunikation

  3. Te Mātāwai; 2024 SEGD Global Design Awards; Honor Award, Sylvia Harris Award; Designed by Maynard

Advancing Wayfinding & Experiential Graphic Design

The Wayfinding and Experiential Graphics PPG focuses on critical areas of interest identified by members, including digital wayfinding, accessibility in design, human psychology in navigation, and the intersection of sound and space. Committees within the group are tasked with exploring these areas through research, case studies, and the development of white papers, ultimately creating valuable resources for SEGD members and clients.

SEGD Professional Practice Groups are open to all members, and you are welcome to join more than one group to expand your expertise and engage across multiple disciplines. Learn more about joining SEGD.

Connect

Contact your Wayfinding & Experiential Graphics PPG Chairs: wayfinding@segd.org.

Connect with the community and explore topics of interest, recent chat threads, and the latest happenings in the Wayfinding and Experiential Graphics PPG’s dedicated GlueUp Channel (SEGD membership required for access).

Engagement Opportunities

Members will explore various topics, including digital wayfinding, accessibility, the psychological impact of design, and cross-disciplinary collaboration. Engagement opportunities include monthly Zoom meetings, collaborative Miro board sessions, a dedicated channel on GlueUp, and in-person gatherings at SEGD events, ensuring continuous interaction and development.

Key Topics of Exploration
  • Digital Wayfinding
  • Accessibility in Design
  • Human Psychology in Wayfinding
  • Intersection of Sound and Space
  • Wayfinding in Healthcare Environments
  • Best Practices in Wayfinding Design
  • Research and White Paper Development
Join us!

We invite all professionals interested in wayfinding and experiential graphic design to join this vibrant community. Whether you’re focused on design, planning, or research, this group offers dynamic opportunities for collaboration and innovation. If you’re interested in joining the Wayfinding & Experiential Graphics PPG, contact wayfinding@segd.org.

Wayfinding & Experiential Graphics PPG Chairs

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