Celebrating 50 years of SEGD with President Kathy Fry

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Dear SEGD Community,

I’m honored to serve my second and final term as SEGD President in our 50th year as an organization! I invite you to join us this year in “looking both ways” to recognize the evolution of SEGD – we’ll mark the 50th anniversary by joyously celebrating the present moment by equal parts honoring the legacy of the profession and looking forward to all that is to come. 

When I meet members, I love to ask how they found their way to a career in experience design. This often prompts a story of discovery with a few twists and turns that was driven by a curiosity and an impression left by an experience design project they encountered. I, myself, grew up taking family vacations in a RV, visiting national parks. We stopped at countless viewpoints and visitor centers, devouring every interpretive panel to gain some understanding of the beautiful place we were visiting. I fell in love with park identity signs, but my first wayfinding love was on the ski slopes when I learned that green circle, blue square, black diamond coded every trail— giving me the information I needed to navigate. What are the experiences and projects that made an early impression on you? How have they changed over the years? How might these experiences evolve in the future? 

When I started my career, I looked to SEGD to understand the breadth and history of my field, something that was not easily found in college courses at the time. SEGD helped me see a career path, gave me access to education specific to what I was doing, and I slowly built a network of friends facing the same challenges and joys. Our organization has incredible influence on the next generation of designers, and I believe we have an obligation to foster a field that strives for design excellence and socially responsible practices. I serve on the board and my firm, Mayer/Reed is committed to donating to SEGD because we believe in the value of service and giving back. I hope you connect with us during this milestone year and commit to the future of experience design. There are many ways to be involved! 

I am thrilled to support SEGD CEO, Cybelle Jones and SEGD staff in these endeavors.  This will be my last year as President of the Board of Directors and serving on the executive team with Traci Sym of Plus & Greater Than serving as Vice President, Mike McCarthy from DCL serving as Treasurer and Anna Crider of Entro, our Past President. In addition to returning board members, this year we welcome Darlene van Uden serving as Chapter Chair Liaison to the board, and new board members Genell Hoechstetter, Kirsten Southwell, and Masha Pyshkina.

I am looking forward to connecting with you all this year and celebrating our SEGD community’s 50th milestone in Washington D.C. August 24-26, 2023!!!