2021 SEGD Board

Kathy Fry

Kathy Fry is the 2021 SEGD Vice President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Mike McCarthy

Mike McCarthy is the 2021 SEGD Treasurer/Secretary and a member of the 2021 SEGD Board and Vice President at DCL in Boston.

Mike received a dual degree from the University of Massachusetts Dartmouth, where he double majored in Mechanical Engineering and Visual Art.

Mike McCarthy, Design Communications LTD
DCL
Boston

Bryan Meszaros

Bryan Meszaros was SEGD President in 2018-2019 and has been a member of the SEGD Board since 2013; he is CEO and Founder of OpenEye Global.

At a time when the use of interactive visual media was an offbeat practice, Bryan saw the potential to blend his passion toward design and fascination with technology into a new modernist approach.

Bryan Meszaros, Founder of OpenEye Global (OEG), New York
OpenEye Global
New York, NY

Dayton Schroeter

Dayton is a Design Principal who has championed Design Justice advocacy throughout his career at SmithGroup. As a leader of the firm’s Justice, Equity, Diversity and Inclusion Committee, his charge is to lead design projects that address the systemic injustice that architecture and planning have perpetuated for historically disenfranchised communities of color.

Dayton Schroeter
SmithGroupJJR
Washington DC

Steve Bayer

Steve Bayer is a member of the 2021 SEGD Board; he previously served on the SEGD Board in 2011-2016.

Steve is the Special Projects Director, Northern Region for Daktronics. He collaborates with architects and designers from across the United States to fulfill this role.

Steve Bayer
Brookings, SD

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