As SEGD experiences growth in membership (a record high of 1830 members at the end of 2016!) on a global level, SEGD’s reach on a local level is also expanding. We’ve grown to a new record of 28 SEGD Chapters around the world, and we’re proud to welcome our newest chapters to the SEGD community.
Darlene van Uden is Design Director at Infinite Scale. She joined as a Senior Designer in 2012 after spending several years at Two Twelve in New York. She has been fortunate enough to work on a wide range of project types and scales which include urban wayfinding programs for the cities of Charlotte, North Carolina and Richmond, Virginia, a comprehensive signage and donor recognition system for the David H. Koch Theater at Lincoln Center and the Botanical Research Institute of Texas in Fort Worth, and a series of projects for the New York Mets, including the refresh of Shea Stadium and comprehensive system for their new home, Citi Field, that encompassed the site, stadium, team store, and the iconic Jackie Robinson Rotunda.
As a member of the Infinite Scale team, she has worked to improve the fan experience for the Buffalo Bills and Denver Broncos. Darlene van Uden is currently working on a comprehensive system for the largest renovation in collegiate sports, the redevelopment of Kyle Field at Texas A&M University in College Station, Texas. The field of experiential design allows Darlene van Uden to combine her interests in the built environment and storytelling to create systems that are integrated into their surroundings to elevate the user’s experience.
As an active listener, Darlene strives to help the client distill their specific needs, traditions, and goals into a powerful system that represents their core values and communicates the essence of their brand to their fans, alumni, owners, and employees.
Darlene van Uden studies architecture at the University of Oregon and received a Bachelor of Architecture degree in 1995. Connect with Darlene on LinkedIn.