2025 SEGD Wayfinding + Placemaking

Registration
7:30 am – 5:00 pm | South Pacific Registration Desk

Morning Sessions
8:30 am – 10:00 am | Islander Ballroom – Salons F and G

• Welcome – Cybelle Jones, SEGD; Emily Payne, HOK; Jonny Peterson, Gensler
• Neon, Nostalgia, and the New Frontiers – Aaron Berger; The Neon Museum
• The Power of Diverse Perspectives – Jessica Lo Ibarra, GV Group; Jaclyn Marlo, GV Group; Jesse Wetherill, GV Group

Networking Break
10:00 am – 10:30 am | Islander Ballroom

Morning Sessions
10:30 am – 12:00 pm | Islander Ballroom – Salons F and G

• From Blank Slate to Immersive Place – Ethan Kent, Freeman
• A Walk Through the Forest – Kathy Fry, Mayer/Reed; Sara Schmidt, Sara Schmidt Design/ZGF Architects
• Enhancing the Lumen Field Experience – Jeff Lancaster, HOK

Lunch on your own
12:00 pm – 1:00 pm

Afternoon Sessions
1:00 pm – 2:00 pm | Islander Ballroom – Salons F and G

• Transformational Transit: Designing for the Next 50 Years – Chantal Frances, Michael Baker International; Muhammad Rahman, College of DAAP, School of Design, University of Cincinnati; Moderator: Justin Molloy, Metra
• Breaking Barriers to Accessible Design – George Lim, Tangram Design; Simon Majarian, SKA Design; Jessica Schrader, Entro

Networking Break
2:30 pm – 3:00 pm | Islander Ballroom

Afternoon Sessions
3:00 pm – 5:00 pm | Islander Ballroom – Salons F and G

• Accessible by Design – Taekyeom Lee, Indiana University Bloomington
• Placemaking as Community Building: The Lavender Hill Cultural District – Zach Kotel, Ashton Design/Lavender Hill Cultural District
• Empathy-Driven Public Spaces – David Rubin, Land Collective

SEGD Mixer
5:00 pm – 7:00 pm | Aurora, Luxor Hotel

This SEGD event is co-located at the ISA International Sign Expo in April at the Mandalay Bay Convention Center in Las Vegas.

By registering for the 2025 SEGD Event 2-Day Pass, you’ll gain access to a full spectrum of learning opportunities, with educational sessions from SEGD Wayfinding + Placemaking and SEGD Branded Environments, as well as ISA Education sessions. More insights, expert guidance, and chances to dive deep into topics that could transform your work. All SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.

If you’re only able to join us for one day, you’ll still walk away with tons of valuable content. With the SEGD 1-Day Pass registration, you’ll have access to all the SEGD education for that day—so you can still get the cutting-edge knowledge you need to stay ahead. Plus, all SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.

Register now

Enhance Your Experience with Optional Tours!
Kick off your experience with exclusive behind-the-scenes tours, exploring transformative Branded Experience, Digital Experience, and Placemaking + Wayfinding Experience projects in Las Vegas on.

• Branded Experience Tour: Fontainebleau – Redefining Brand Identity
• Digital Experience Tour: The Arte Museum – Eternal Nature Tour
• Placemaking + Wayfinding Tour: Design Destinations – Bellagio and Cosmopolitan

Optional pre-event tours are available on Tuesday, April 22, at $75 for SEGD Members and $125 for Non-Members. The tours will be between 2:00 pm – 4:00 pm PT.

On Friday, April 25, a guided SEGD tour of the ISA International Sign Expo trade show floor will be offered. This is a complimentary tour for registered SEGD participants. Space is limited, and advance registration is required. Additional details about the floor tour of the ISA International Sign Expo trade show will be provided soon.

Optional pre-event tours are available on Tuesday, April 22, at $75 for SEGD Members and $125 for Non-Members. The tours will be between 2:00 pm – 4:00 pm PT.

Mingle with your people—attend the SEGD Mixer on Wednesday, April 23 from 5:00 pm – 7:00 pm PT at Aurora in the Luxor Hotel.

Extend your stay in Las Vegas to experience Duck Duck Shed from April 24–27, 2025. Presented by The Neon Museum, this four-day event offers exclusive tours, panels, and discussions with the visionaries behind the city’s iconic architecture and design. Immerse yourself in the stories that have shaped Las Vegas into the Entertainment Capital of the World.