2025 SEGD Wayfinding + Placemaking
Apr 23, 2025Transforming Spaces – Connecting People
Wayfinding and placemaking do more than guide people from point A to point B—they transform spaces into experiences and foster deeper connections between people and place. As cities, campuses, and cultural institutions evolve, the role of design in shaping seamless, inclusive, and engaging environments has never been more critical.
At 2025 SEGD Wayfinding + Placemaking, industry leaders will share the latest insights into how intentional design enhances navigation, reinforces spatial identities, and elevates user experiences—all while cultivating a deeper connection to our shared spaces.
Want to take your learning even further? Continue the conversation at 2025 SEGD Branded Environments the next day to explore how brands create immersive experiences!
Practice Areas
Registration
Presented by Color-Ad Signs & Exhibits
This SEGD event is co-located with the ISA International Sign Expo at the Mandalay Bay Convention Center, Las Vegas. SEGD event line-up at a glance.
Tuesday, April 22 – Optional Pre-Event Tours
Wednesday, April 23 – SEGD Wayfinding + Placemaking
Thursday, April 24 – SEGD Branded Environments
Friday, April 25 – Optional Guided SEGD tour of the ISA Expo trade show floor
April 24–27 – Duck Duck Shed, presented by The Neon Museum
Take advantage of our special combo rate when you register for the 2025 SEGD Event 2-Day Pass to attend both SEGD Wayfinding + Placemaking (Wednesday, April 23) and SEGD Branded Environments (Thursday, April 24).
- 2025 SEGD Wayfinding + Placemaking 1-Day Pass
$300 SEGD Members | $400 Non-Members - 2025 SEGD Event 2-Day Pass
$525 SEGD Members | $700 Non-Members
Attend both SEGD Wayfinding + Placemaking (Wednesday, April 23) and SEGD Branded Environments (Thursday, April 24)
Best Value! Receive full access to all SEGD & ISA Education Sessions. See details below. - Special Discounts
Educators, students, and SEGD Chapter Chairs are eligible for additional discounts. Contact Rachel Moran at rachel@segd.org to receive a discount code for registration.
Be part of the transformation—secure your spot today!
Speakers
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Emily Payne
Emily Payne
2025 SEGD Wayfinding + Placemaking; 2025 SEGD Branded Environments Co-chair; Director of Experience Design
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Read more Jonny Peterson
Jonny Peterson
2025 SEGD Wayfinding + Placemaking; 2025 SEGD Branded Environments Co-chair; Design Director
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Aaron Berger
Aaron Berger
Executive Director
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Read more Chantal Frances
Chantal Frances
Architecture Department Lead, Michael Baker International
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Kathy Fry
Kathy Fry
Principal
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Jessica Lo Ibarra
Jessica Lo Ibarra
President
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Zach Kotel
Zach Kotel
Senior Designer
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Jeff Lancaster
Jeff Lancaster
Creative Director of Experience Design
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Taekyeom Lee
Taekyeom Lee
Associate Professor of Graphic Design
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George Lim
George Lim
Owner / Partner
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Simon Majarian
Simon Majarian
Associate Principal
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Jaclyn Marlo
Jaclyn Marlo
Design Director
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Justin Molloy
Manager, Wayfinding and Signs, Metra
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Muhammad Nafisur Rahman
Muhammad Nafisur Rahman
Assistant Professor
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Read more Sara Schmidt
Sara Schmidt
Sara Schmidt Design, LLC
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Jessica Schrader
Jessica Schrader
Associate, Project Director
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Jesse Wetherill
Jesse Wetherill
Director of Sales
Why attend?
Learn from Leading Experts – Gain insights from top designers, architects, and planners transforming public and private spaces worldwide.
Explore the Future of Navigation & Place Identity – Understand how wayfinding and placemaking strategies shape urban spaces, institutions, and experiences.
Discover Cutting-Edge Tools & Technologies – See the latest in digital wayfinding, interactive signage, and integrated environmental systems.
Exclusive Access to ISA Expo – Walk the trade show floor and explore the latest signage innovations, materials, and fabrication techniques.
Expand Your Professional Network – Connect with designers, fabricators, and strategists shaping the future of experiential design.
Maximize Your Learning Without Extra Travel – Participants who attend both Wayfinding + Placemaking and Branded Environments will capture all the insights and education of two major SEGD events—without the added travel costs and time away from work. Plus you’ll gain access to the full spectrum of ISA Education Sessions with a two-day pass!

Venue
Mandalay Bay Convention Center
3950 South Las Vegas Boulevard
Las Vegas, Nevada
Hotel & Travel Recommendations
The deadline to book a room on the official ISA Hotel Room Block is March 24, 2025. Need help? Get in touch with us below.
Agenda
Registration Details
Optional Experiences
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