2025 SEGD Branded Environments

Registration
8:00 am – 12:00 pm | South Pacific Registration Desk

Morning Sessions
8:30 am – 10:00 am | Islander Ballroom – Salons F and G

• Welcome – Cybelle Jones, SEGD; Emily Payne, HOK; Jonny Peterson, Gensler
• Branding is Bullsh*t (Unless You Do It Right) – Steven Picanza, Branders Media
• Flipping the Brief – Jemma Radick, Studio SC

Networking Break
10:00 – 10:30 am | Islander Ballroom

Morning Sessions
10:30 am – 12:00 pm | Islander Ballroom – Salons F and G

• Opulence in Motion – Sarah Ouellet, Float4
• The High-Stakes World of Hospitality Brand Experiences – Nicole Dalton, Gensler

Lunch on your own
12:00 pm – 1:00 pm

Afternoon Sessions
1:00 pm – 2:00 pm | Islander Ballroom – Salons F and G

• Cohesive Collaboration: Navigating Multi-Disciplinary Teams – Tiffany Chen, Sky Design; Moderator: Emily Payne, HOK

Networking Break
2:00 – 2:30 pm | Islander Ballroom

Afternoon Sessions
2:30 – 5:00 pm | Islander Ballroom – Salons F and G

• Transformational Workplace Experiences – Brett Hautop, Workshape
• What Doors Can We Open? – Jill Ayers, Airspace
• Designing Retail Experiences That Endure – Jay Highland, WD Partners
• Less or More? Rethinking Design’s Role – David Schwarz, HUSH

ISA Rocks
6:00 pm – 8:30 pm | House of Blues in Mandalay Bay
Must have registered for ISA Rocks to attend.

This SEGD event is co-located at the ISA International Sign Expo in April at the Mandalay Bay Convention Center in Las Vegas.

By registering for the 2025 SEGD Event 2-Day Pass, you’ll gain access to a full spectrum of learning opportunities, with educational sessions from SEGD Wayfinding + Placemaking and SEGD Branded Environments, as well as ISA Education sessions. More insights, expert guidance, and chances to dive deep into topics that could transform your work. All SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.

If you’re only able to join us for one day, you’ll still walk away with tons of valuable content. With the SEGD 1-Day Pass registration, you’ll have access to all the SEGD education for that day—so you can still get the cutting-edge knowledge you need to stay ahead. Plus, all SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.

Register now

Enhance Your Experience with Optional Tours!
Kick off your experience with exclusive behind-the-scenes tours, exploring transformative Branded Experience, Digital Experience, and Placemaking + Wayfinding Experience projects in Las Vegas on.

• Branded Experience Tour: Fontainebleau – Redefining Brand Identity
• Digital Experience Tour: The Arte Museum – Eternal Nature Tour
• Placemaking + Wayfinding Tour: Design Destinations – Bellagio and Cosmopolitan

Optional pre-event tours are available on Tuesday, April 22, at $75 for SEGD Members and $125 for Non-Members. The tours will be between 2:00 pm – 4:00 pm PT.

On Friday, April 25, a guided SEGD tour of the ISA International Sign Expo trade show floor will be offered. This is a complimentary tour for registered SEGD participants. Space is limited, and advance registration is required. Additional details about the floor tour of the ISA International Sign Expo trade show will be provided soon.

Mingle with your people—attend the SEGD Mixer on Wednesday, April 23 from 5:00 pm – 7:00 pm PT at Aurora in the Luxor Hotel.

Extend your stay in Las Vegas to experience Duck Duck Shed from April 24–27, 2025. Presented by The Neon Museum, this four-day event offers exclusive tours, panels, and discussions with the visionaries behind the city’s iconic architecture and design. Immerse yourself in the stories that have shaped Las Vegas into the Entertainment Capital of the World.