5 Years, 4 Categories, 20 Projects-Branded Environments that Wow

Scroll through the slideshow above to see inspiring branded environments spanning 2013 to 2018 in four categories.

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

This list has been compiled from our experts’ top recommendations and is presented in no specific order.


AT&T Connected Life | San Francisco 2017 | Twenty Four 7
AT&T brought on Twenty Four 7 to create an interactive brand experience in the second floor of their San Francisco flagship store that would demonstrate the company’s investment in IoT technology. An 18-month-long research process informed the design process.
Case Study + Video

Under Armour Brand House | Boston, Mass., 2016 | Big Red Rooster, Activate the Space, Soldier Design
This 19,000-square-foot sports retail behemoth features 10 LED walls; some are equipped with interactive capabilities, like the “what’s the record” booth and the enormous installation over the stairs. Branded graphic wall murals that depict popular local running route have become popular selfie stops for patrons.
Article | Article | Photos

Hyundai Card Music Library | Seoul, South Korea, 2015 | Gensler
This SEGD Global Design Award-winning space is one dedicated to use by Hyundai credit card holders who love music. Gensler was tasked with creating an immersive and engaging experience that would elevate the brand as a source of exceptional cultural experiences.
Case Study

Jackalope Hotel | Mornington, Australia, 2017 | Fabio Ongarato Design
This avant garde hospitality environment set on a winery has won nine AGDA awards in the last year. The design brief was to “Establish the Jackalope brand in Australia and globally, with a strong thematic framework, offering guests an immersive journey through dramatic statements and intimate shared experiences.” (Photo: Mark Roper)
Case Study

Jinyi Cinemas Guangzhou Haizhucheng IMAX | Guangzhou, China, 2016 | One Plus Partnership
This SEGD Global Design Award-winning project is a design world darling because of its relentless consistency and dramatic scale. The metaphorical meteor shower is an homage to the passion and craft of filmmakers who toil for long periods for the fleeting enjoyment of audiences.
Case Study | Case Study



Parc Olympique | Montreal, Canada, 2016 | lg2
lg2 took on rebranding the iconic Montreal destination at the cusp of its 40th anniversary with a track-and-field inspired logo and experiential graphics throughout the sports complex facilities. The design employs four colors, which have been assigned specific importance and function.
Case Study

Pan Am/Parapan Am Aquatics Centre and Field House | Toronto, Canada, 2015 | Entro
The backdrop of the aquatic Centre elevates the public pool. During the Pan Am and Para­pan Am Games, the complex hosted swim­ming, diving, roller speed skat­ing, pentathlon and fenc­ing events. Their solution is imaginative and grand but doesn’t distract the athletes. 
Case Study | News

Titletown | Green Bay, Wis., 2017 | Pentagram
Green Bay, Wis. is known as “titletown” for a reason—their NFL team, the Green Bay Packers, has won 13 championships, which is the most of any city franchise. A new branded civic park there incorporates a double “T” monogram designed with football posts in mind. The execution in green and yellow is lively, on brand and seamless.
Case Study | News

University of Oklahoma Barry Switzer Center | Norman, Okla., 2017 | Populous
The Oklahoma Sooners scored big in 2017, with their new 132,000-square-foot training facility, which includes personalized graphic treatments for each player’s locker, state-of-the-art branded training rooms and a new meeting space that incorporates a custom infinity pattern.
Article | Article

Adidas Gym | Herzogenaurach, Germany, 2014 | Büro Uebele
Nearly 100 years after the Dassler brothers began making shoes, the Adidas company gym is a revelation in bright supergraphics and illuminated numerals. An enormous lit “54” on the ceiling reminds employees of Germany’s World Cup win, while the number 13 stands for beloved soccer star Gerd Müller.
Case Study | News



Etsy, Inc. Global Headquarters | New York, 2016 | afreeman
Illustrative hieroglyphs, murals, collages and portmanteaus are all part of this creative system of graphics intended to create a “temple to the maker” at growing global corporation, Etsy. The afreeman team worked with Etsy members and staff to better understand which elements were critical to retain from the original visual culture inside the new building designed by Gensler.
Case Study | Case Study | Case Study

Linkedin Offices | Chicago, 2014 | San Francisco, 2016 | IA Interior Architects
Mountain View, Calif., 2017 | Chicago, 2018 | Gensler
Linkedin as an organization has been growing exponentially and clearly values workplaces with experiential graphics and installations, having worked consistently over the past five years with Gensler and IA Interior Architects on multiple projects. 
2014 Case Study | 2016 Case Study | 2017 Photos | 2018 Photos

Nike NY HQ | New York, 2017 | WSDIA
Nike worked with architect STUDIOS and WSDIA to create a uniquely energized branded environment spanning 150,000 sq ft and six floors. WSDIA led the experiential graphic design effort, designing custom graphics, signage, bleachers and more.
Case Study

Rabobank Headquarters | Sydney, Australia, 2016 | THERE
This workplace placemaking, wayfinding and branding endeavor intentionally and seamlessly integrated storytelling and textual patterns that reference the cartography of Rabobank’s agribusiness clientele. THERE has drawn no distinction between the functions of the graphic treatments, so wayfinding, placemaking and branding blend in a sophisticated way.
Case Study

Telstra HQ | Sydney, Australia, 2016 | BrandCulture
Telstra’s mission is to “create a brilliant connected future for everyone” and they, together with BrandCulture and Davenport Campbell brought that mission to life in their Sydney headquarters using color, energy and angularity in conjunction with images that provided company and locational context.
Case Study



College Football Playoff National Championship | Arlington, Texas, 2015 | Infinite Scale
Infinite Scale created experiential graphics for the inaugural College Football Playoff National Championship, which included exterior graphics for AT&T Stadium, Dallas-Fort Worth International Airport and multiple streetscapes in Dallas as well as four host hotels.
Case Study | News

Field Trip to Mars | Washington, 2016 | McCann
Lockheed Martin launched this project in conjunction with a STEM initiative. Students boarded a bus, thinking they were taking a normal field trip, but instead the windows changed to screens and they were taken on an exploratory VR trip to Mars, while driving through the streets of Washington.
Article + VideoArticle + Video

Nike Test Stride | Shanghai, China, 2016 | Leviathan
Nike commissioned an exclusive event bringing influencers and athletes together to test their latest batch of performance winter gear through an interactive motion-triggered urban test course replete with lights, data-driven visuals and complex obstacles like real cars and ice.
Case Study | Article + Video

Nike SNKRS Box | San Francisco, 2016 | Hybrid Design, Golden Wolf Studios, Nike Brand Design
This award-winning pop up retail experience in San Francisco wowed basketball and shoe fans with a celebration of the U.S. Basketball team’s Olympic participation in the form of a giant animated and projection-mapped Air Foamposite One box with an otherworldly interior.
Photos + Video

Platform Summit | Atlanta, 2014 | Pentagram
The 2015 Best of Show winner in the SEGD Global Design Awards went to this branding, collateral, wayfinding and digital experience designed by Pentagram for the Platform Summit. Strict venue modification limitations pushed designers to develop a brilliant series of inflatables.
Case Study



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