Entro Makes Waves at Pan Am Games

Entro (Toronto) created environmental graphics at the premiere venue for the Pan Am Games and Parapan Am Games being held in Toronto July 10 through August 15.

The CIBC Pan Am/Parapan Am Aquat­ics Centre and Field House repre­sents the largest invest­ment ever in Cana­dian amateur sport history. The facil­ity is a signif­i­cant addi­tion to Toronto, as it doubles the number of Olympic-sized pools in the region and meets inter­na­tional compe­ti­tion stan­dards. During the Pan Am and Para­pan Am Games, the complex is hosting swim­ming, diving, roller speed skat­ing, pentathlon, and fenc­ing events. 

The envi­ron­men­tal graph­ics take their cue from the alter­nat­ing tilted planes of the venue’s dramatic roof struc­ture, itself inspired by the rock fissures in the Cana­dian Shield. The Entro team created an abstract graphic form, influ­enced by wave­forms inter­act­ing with light and shadow, for large-scale wall treat­ments in the build­ing inte­rior and as a key element on signage. Also featured on the dive tower backdrop, this graphic will be an iconic element during the Games. Entro's project scope also included wayfinding, directories, and other signage throughout the venue. 

More than 6,000 athletes representing 41 countries are competing in 364 events encompassing 36 sports. 

See more photos at Entro.

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