Are You Ready to Prototype the Future in Real Time?

July 23, 2025

Presented by TAD, DCL, and Nanolumens.

Xlab NYC Studio Sessions | August 5 | TAD, Manhattan

In a world that never stops iterating, how often do we hit pause—really pause—and put our creativity to the test? The 2025 SEGD Xlab Studio Sessions in NYC are not your typical symposium. This is where rapid-fire imagination meets interdisciplinary collision. It’s where digital thinkers, technologists, designers, and creators of all stripes come together for one highly immersive, high-pressure challenge: can you envision, prototype, and pitch a destination experience in just three hours?

Welcome to the ultimate creative pressure cooker.
A safe space for wild ideas.
A sandbox for digital boundary-pushers.

Hosted at TAD (Technology, Architecture + Design), this intimate, hands-on session breaks the mold of passive learning. Instead, you’ll join forces with minds from Smooth Technology, Antfood, BRC, IA, HUSH, McCann Systems, HKS, Mad Systems, Trivium Interactive, Entro, DCL, AVI SPL, Electrosonic, Nanolumens, Monadnock, Exit, Archetype, DLR Group, and more.

Together, you’ll experiment, collaborate, and stretch your skills in ways your daily grind rarely allows. This is about flowing with strangers, thinking on your feet, trusting your gut, and making something amazing—on the fly.

Because great ideas don’t wait.
Because FOMO is real.

And because the future of experience design demands we push further, faster, and more freely than ever before. So—do you have what it takes?
Join us at Xlab NYC Studio Sessions and find out.