2024 SEGD Exhibition + Experience Design

Transformational Impact of Exhibition and Experience Design

This biannual 2024 SEGD event in Washington DC, themed “Transformational Impact of Exhibition and Experience Design,” is set to explore the pivotal role of design in addressing today’s complex global challenges. Focusing on issues like climate crisis, societal polarization, and technological ethics, it positions exhibition designers as change agents. The event offers a mix of keynote speeches, case studies, interactive workshops, and networking, aiming to foster conversations on controversial topics, engage diverse audiences, and showcase design’s transformative power. Attendees can expect immersive experiences, behind-the-scenes insights, and opportunities for professional growth and collaboration.

The two-day event will begin on Thursday, June 20, with an inspiring day at the innovative venue, Planet Word, featuring a series of keynote speeches and case studies delivered by eminent leaders from the design community. These sessions have been carefully crafted to demonstrate the significant role of exhibition and experience designers as agents of societal change.

On Friday, June 21, participants will have the unique opportunity to dive deeper into these themes through a series of interactive workshops designed to stimulate rapid ideation, critical thinking, and creative problem-solving.

Key takeaways:

• Advance critical thinking, rapid ideation, and creativity through interactive workshops.
• Learn to take action and be inspired by case studies and examples that tackle today’s complex global challenges.
• Understand the pivotal role design plays to turn a project vision into a built reality.
• Contribute to a future book and associated projects that will document the transformational power of exhibition and experience design.

Please Note: SEGD does not have an official room block rate for this event, but we recommend Eaton DC or Moxy, both conveniently located near Planet Word. It is DC so you may already have your favorite place to stay or there are several other hotel options in the area as well!