Five Minutes with Nick Bannikoff and Carlo Giannasca

Five Minutes with Nick Bannikoff and Carlo Giannasca

Nick Bannikoff and Carlo Giannasca recently spoke to InDesignLive.com about why they’re on a mission to build a strong community of experiential designers in Australia. Earlier this year, Nick Bannikoff, design manager at BrandCulture and Carlo Giannasca, head of environments at Urbanite announced they were bringing SEGD to Sydney through their local chapter. They chatted candidly about the rise of experiential graphic design and how the blending of graphics, wayfinding and interior design can make for better branded spaces.

A Very Bright Wayfinding System at The University of Technology Sydney

Wayfinding Totems Image

BrandCulture's eyecatching signs are not just another pretty wayfinding system. There's very smart technology behind these signs. Their bold color is not only the culmination of a design and installation that revolutionized wayfinding on the campus of The University of Technology (UTS) in Sydney, it's a fully digitally-integrated signage system that may be coming soon to a similarly challenged land-of-the-lost-campus near you.


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