University of Cincinnati DAAP

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Communicating a brand message extends beyond the information and visual content applied to a package. The package’s physical structure, materials, finishes, and interactions can also strongly influence the consumer’s experience and subsequent perception of the product and brand. This paper presents case studies of integrated package design by students in Graphic and Industrial Design at the University of Cincinnati's College of Design, Architecture, Art and Planning. It reflects on the methods employed, lessons learned, and impact on future interdisciplinary collaborations in Package Design within education and practice.

Danielle Grimes

Danielle (Dani) Grimes is a third-year at the University of Cincinnati majoring in Graphic Communication Design with a Minor in Marketing. She hopes to find her focus on the digital side of things, interactive design being her top choice as of now.

Graduating Summa Cum Laude in the top 4% of her high school class of 746 students was her biggest accomplishment. A great amount of perseverance and dedication was instilled in order to reach this goal. Four years of perfect attendance also dictates her commitment to education and professionalism.

Damnielle Grimes, University of Cincinnati

Amy McNeil

Amy McNeil began working as a designer in 2002 as a participant in the University of Cincinnati’s internationally recognized Design, Architecture, Art and Planning (DAAP) and their cooperative education program. From San Francisco to New York City and finally back to the Midwest, Amy McNeil designed for numerous high-profile clients and gained invaluable experience in the branding, environmental graphic design, wayfinding and signage fields. In 2007, Amy McNeil relocated from Cincinnati to Nashville, Tennessee, to work for a digital signage and branding company.


Ezz Osman

"Curiosity about life in all of its aspects is a kicking child inside of me. My enthusiasm has always been driving me with a real belief in inspiration, perspiration, and diversity. My endless passion for art and design has been driving me from success to another through various achievements in the creative field."

As a senior graphic design technician at Populous, Ezz Osman specializes in creative and conceptual ideation, concept development, user experience design, branding and graphic identities.

Ezz Osman
Newport, KY

Bryant Wells

Bryant Wells obtained his Bachelor of Science in Design, Graphic Design from the University of Cincinnati's Design, Architecture, Art and Planning (DAAP) in 2013 after having also worked as a co-op at Carbon Design Group (Portland), Corporate Sneaker Boutique (Cincinnati), Selbert Perkins Design (Los Angeles), Kolar Design (Cincinnati) and LPK (Cincinnati).

Bryant Wells is presently working at Potion in New York City.

Connect with Bryant on LinkedIn

Bryant Wells, Designer, Potion, New York
New York, NY

Vikas Mehta

Vikas Mehta is the Fruth/Gemini Chair, Ohio Eminent Scholar of Urban/Environmental Design and Associate Professor of Urbanism. Dr. Mehta’s work focuses on the role of design and planning in creating a more responsive, equitable, stimulating and supportive environment. He works on various dimensions of urbanity through the exploration of place as a social and ecological setting and as a sensorial art. Dr.

Vikas Mehta, University of Cincinnati, DAAP

Design Innovations through Collaborative Research Methods

University of Cincinnati

Technology is presenting new opportunities for designers and educators to collaborate in developing tools for reading instruction. This paper shares a collaborative research study that leveraged visual communication design, reading literacy, and educational psychology research to help teach early reading skills through a multi-sensory experiential learning tool. This study demonstrates how collaboration and design problem-solving can contribute to addressing communication design problems and developing experiential learning methods.

SEGD Well: Supporting the Healing Mission

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

SEGD Well: Healthcare Innovations Workshop, held last week in Cincinnati, set out to find the answers to that question.

So what are the answers? Well, you kind of had to be there. But we’re willing to share a peek at what you missed.

Clue: It’s much bigger than wayfinding or mobile apps.


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