Kathy Fry is the 2020 SEGD Vice President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.
Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.
Elisa Grossette started her career as an industrial designer specializing in product design, but she has always been fascinated by the urban environment, so turning to wayfinding was a natural fit for her.
Robert Cristinetti is owner of Cristinetti - Planning and Design. They develop transdisciplinary design solutions for our clients. This may include signage and wayfinding projects, product studies and brand spaces as well as exhibits, visual identities and corporate communication. The office consists of five additional employed professionals and is located in Frankfurt‘s east end, Germany.
PixelFLEX became a trendsetter in the LED video display industry by offering quality, custom and durable products to customers worldwide. We were founded on our revolutionary light-weight, flexible FLEXCurtain, which fulfilled a need for the always evolving touring market.
Juan Rioseco is a Wayfinding and Information Designer and Associate at Steer in London.
Juan Rioseco is a graphic designer specialising in transport-related branding, information design and wayfinding. At Steer, he works on a broad range of wayfinding and passenger information projects across the globe.
Lynn Zarif is a Freelance Design Consultant in Washington, D.C.
Lynn Zarif is a well-traveled feminist, curious learner and designer who is passionate about storytelling. Lynn is always looking for innovative solutions. She has lived, studied and worked in Spain, UAE, Egypt, Jordan and Lebanon. Lynn Zarif is currently based in Washington D.C. and is looking forward to being one of its design community members.