Systems Design

Jen Bressler

Jen Bressler was an SEGD Board of Directors member from 2011-2013.

Jen Bressler is a graduate of both Art Center College of Design (BFA in Graphics and Packaging Design)and the University of Wisconsin (BS in Art) at Madison.

Jen Bressler
Hunt Design
Pasadena

Eli Kuslansky

Eli Kuslansky is a Founding Partner and Chief Strategist at Unified Field, a pioneering and award-winning multi media interactive software firm. He specializes in design technology, digital communications, immersive responsive environments, and integrated omni-channel media programs. With more than twenty years experience in the industry, he has managed the conceptualization and integration of advanced technology based systems in design communications for a variety of design firms and software companies.

Headshot of Eli Kuslansky of Unified Field
Unified Field
New York, NY

Wayne McCutcheon

SEGD President 2010-2011

Wayne is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years.

Wayne McCutcheon, Entro
Entro
Toronto, Canada

Steven Stamper

SEGD President 2008-2009

Steven L. Stamper, SEGD was one of the founders of fd2s in 1985 and currently leads the team as it addresses critical strategic and technical issues related to wayfinding, orientation, and placemaking in the environment.

Steve Stamper
Austin, TX

Ray Berberich

The best wayfinding signage is concise and straightforward yet subtle. They do all the things they’re meant to do without much fanfare—because their job is not to talk about or draw attention to themselves.

Ray Berberich designs like that because he is like that. He started focusing on wayfinding and communication design in the 1990s; since then his scope of work has ranged from logo design and brand-identity communications, to the implementation of large signage programs—for medical facilities, sports venues, retail, hospitality, entertainment and mixed-use facilities.

Ray Berberich, Berberich Design
BDT Architects & Designers
Rapid City, SD

Sander Baumann

Since 1995, Sander Baumann has worked for various signage companies and focused his work on creative thinking and bringing a sense of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland's largest shopping center, comprehensive city wayfinding, school signage systems, and building identification.

Headshot of Sander Baumann, designworkplan
Amsterdam, Netherlands

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