System Design

Will Ayers

Will Ayers is the Founder/Creative Director of FOUND., a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous and artificial intelligence technologies.

Will Ayers
GNU Group
Los Angeles

Amy Siegel

Amy Siegel is a partner and one of the founding members of C&G Partners. She is active in various forms of communication design with a specialty in environmental graphics and mapping. Since joining C&G in 1998, Amy has planned, designed and managed large as well as small-scale signage and wayfinding projects for institutional, corporate and public clients.Amy has a BFA degree from Pratt Institute and has also studied at the Skowhegan School of Painting and Sculpture and the New York Studio School and has a B.F.A. from Pratt Institute.

Amy Siegel, C&G Partners
C&G Partners
New York

Curtis Roberts

Curtis Roberts is Design Principal and co-owner at fd2s.

Curtis Roberts thinks better branding and wayfinding (when and where appropriate) = a better, more engaging experience.

Curtis was born in Memphis, TN, but grew up in the thriving Coastal Bend metropolis of Beeville, TX (pop. 14, 586). Upon graduating with a bachelor’s degree from The University of Texas at Austin’s School of Architecture, he began working with fd2s as a design intern. He now serves as the firm’s design principal and is co-owner.

Austin

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