Specification

Specifications?

Specification is the process of providing detailed instructions for the manufacture and installation of signs or other visual communication elements. Designers typically provide fabricators with specification documents—accompanied by design drawings—that detail in written form the designer’s intentions for the sign type, dimensions, materials, colors, finishes, hardware, and installation methods.

Kyle Reath

Kyle's career has been a progression of experiences that have led to his role as a recognized authority within the Environmental Graphic Design profession. His architectural and engineering education, early involvement in fabrication and implementation, roles in design and project management, and his most recent positions directing the environmental graphics division of a global professional services corporation, have provided broad insight and expertise.

Kyle Reath
San Francisco

Patrick Murphy

I develop programs that guide people through complex built environments through effective sign location, message and aesthetic.

Patrick Murphy graduated from the University of Cincinnati DAAP with a Major in Industrial Design and a Minor in Economics. Mr. Murphy began applying his 3 dimensional design skills at Marriott Corporation by designing signage and wayfinding systems for over 100 Marriott hotels and resorts.

Patrick Murphy, 115 Degrees West
115 Degrees West, LLC
Las Vegas

Jim Alderman

Jim Alderman is a senior designer in Gresham, Smith and Partners' Environmental Graphics Design group. With more than 25 years of experience in the planning, design, and implementation of branding, wayfinding, and environmental graphics programs, Jim Alderman has served a broad range of client types including public and educational facilities, airports, sports venues, healthcare facilities, retail environments, and corporate offices.

Jim Alderman, Senior Designer, Gresham, Smith and Partners, Nasheville, Tennessee
Gresham Smith
Nashville

Jamie Cowgill

Grounded in an interdisciplinary approach, Jamie Cowgill creatively integrates functional graphic solutions into projects that create places. Jamie Cowgill leads all design projects with a vigor that is evident in the firm, celebrating more than 24 years with a wide range of clients including: local, regional and national authorities, health care facilities, universities, corporations, mixed-use and retail centers, master-planned communities.

Headshot of Jamie Cowgill, Principal of JRC Design
JRC Design
Phoenix, AZ

Kate Keating

Kate Keating, a retired San Francisco-based designer, is known as a pioneer in the environmental graphic design community and has contributed to the success of many award-winning, community-oriented projects over the past 20 years. Additionally, Kate is credited with the development of Universal Wayfinding, a system that provides clear and legible wayfinding in healthcare settings for people with Limited English Proficiency.

Headshot of Kate Keating, Founder of Kate Keating Associates
Clearstory
San Francisco

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