Placemaking and Identity

Shoko Smith

Born and raised in Tokyo, Shoko Smith came to the United States over a decade ago.  She graduated with a Bachelor of Fine Arts in Commercial Arts/Graphic Design, and has been practicing graphic design professionally for more than 15 years.  Shoko’s design skills were refined by working in advertising and design agencies before joining GSBS Architects.  Her focus now is in designing spaces that represent clients’ brands through experiential design.  

Shoko Smith
GSBS Architects
Salt Lake City

Lacey Engelke

Meet Lacey Engelke, Adobe’s Workplace Experiential Designer. Lacey has practiced environmental graphic design for just shy of a decade, both at a design firm and now in-house for Adobe. She designs and art directs through the lens of the company brand and in service to the employees occupying the office and the site’s culture.

Lacey Engelke is a Workplace Designer & Strategist with Adobe in San Francisco
San Francisco

Gary Edmonds

Gary Edmonds is the Principal of The Buchan Group in Brisbane, Australia.

The Buchan Group offers:

  • Architecture
  • Master Planning
  • Interiors
  • Graphics


The Buchan group produces award winning graphic work in the areas of Wayfinding, Placemaking and Immersive experiences and event graphics for clients in retail, corporate and workplace, urban and public spaces and commercial spaces all over Australia and the Asia Pacific region.

Gary Edmonds is the Principal of the The Buchan Group in Brisbane, Australia
Gary Edmonds , Buchan Group, work for Lu-One in Shanghai, China
The Buchan Group
Brisbane, Australia

John Downie

John Downie is the Vice President of Digital Experiences of Advent, a company that creates experiences that move people.

John Downie has over 18 years of experience creating, developing and deploying human-centric technology solutions for some of the world’s largest and most demanding brands. He started his career in a traditional design background, and then worked through the studios of some of Europe’s most successful digital agencies.

John Downie is the Vice President of Digital Experiences of Advent
Nashville, TN

Tony Spagnola

Tony (Anthony) Spagnola is the Principal at Spagnola & Associates in New York.

Principal Tony Spagnola personally directs every project, bringing three decades of experience in leading a highly talented and professional staff that shares his enthusiasm, vision, and love of good design.

Tony (Anthony) Spagnola is the Principal at Spagnola & Associates in New York
Spagnola & Associates
New York

Lee Goetgeluck

Lee Goetgeluck is an Environmental Graphic Designer at dPOP! in Detroit

Before joining dPOP in 2016 Lee Goetgeluck worked for Quicken Loans as a Graphic Designer, the Art Institute and the Public Broadcasting Service.

dPOP are out to create better workplace experiences – experiences that promote vibrant cultures and help businesses thrive.

Lee Goetgeluck is an Environmental Graphic Designer at dPOP! in Detroit

Ten8 Group

Founded in 1997, Ten8 Group is an environmental graphic design firm (certified WBE) that creates signage, environments and identity elements that attract, engage, direct and incent action and interaction between place and person.

PGAV Destinations

PGAV Destinations creates business-results-oriented master plans, pilots in-depth industry research, and designs beautiful, innovative products for destinations around the world.

Now in our fifth decade of practice, PGAV Destinations' thousands of projects in more than 30 states and five continents can be found thrilling, educating, and moving guests in zoos, museums, aquariums, theme parks, resorts, and deeply valuable historic sites.

Miguel Avila

Miguel Avila is currently a Senior Graphic Designer at Inventure Design, a design &architecture firm based in Houston, Texas.

Miguel is a multi-disciplinary designer and artist that has created interior environments and graphic design concepts for hospitality, retail, corporate and healthcare projects. He has also produced branding and marketing materials, books and original art for various businesses and corporations. He has over 14 years of experience in architecture and environmental graphic design.

Miguel Avila
Inventure Design

Rebecca Dropkin

Rebecca Dropkin is a Graphic Designer with Populous Activate. She specialises in branding but over the years her work has also taken the form of typography, photography and illustration. She is fascinated with exploring why people make decisions and react to stimuli in certain ways and how design can be used to influence these behaviours. As a creative problem solver, she believes that the most impactful way of communicating a message to the viewer is to take a concept-lead approach in responding to a brief, leaving a lasting impression on the individual.

Rebecca Dropkin
Populous (Activate Studio)


Subscribe to RSS - Placemaking and Identity