To mark the 120th anniversary of the Anchieta School and welcome students on their first day back from summer vacation, SCENO Environmental Graphic Design created a visual communication program based on the tangram, the Chinese puzzle that challenges spatial reasoning skills with seven pieces that can be used to form different images.
At Olson, connection is all that counts. For creativity to become contagious, it must first be human. Slated to be the largest advertising agency in Minneapolis, the rapidly expanding Olson enlisted Gensler to interpret its strategies for a design solution structured on Olson Brand Anthropology. Olson secured 125,000 square feet within Minneapolis’s historic Ford Center building, and the design team was tasked with allowing the industrial character to shine through.
Thomas W. Casey is founder and principal of The Casey Group of New Canaan, CT and Coconut Creek, FL, since 1994. Previously he was a founding partner of Greenboam & Casey Associates, Inc., a full-service design agency in New York City and Greenwich, CT that specialized in environmental graphics, corporate identity, and advertising from 1979 to 1994.
From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.
From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.
From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.