Pentagram Design created a booth for the Clerc luxury watch brand at the Basel 2000 trade show in Switzerland. Clerc is an established French watch company, which re-launched its brand with a new graphic identity by the designers in 1999. The exhibit booth is mobile and collapsible (and thus re-usable) and includes a central meeting area as well as private rooms. Built of stainless steel, sandblasted glass, wenge, and leather, the booth draws its structure from Clerc's most exquisite watches, which have jewels surrounding their faces.
In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.
The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.
Times Square gained its latest sign when the logo of The New York Times was installed on the Eighth Avenue façade of its new Renzo Piano-designed headquarters tower. But what looks like a simple sign—if a 110-ft.-long logo set as a 10,116-point version of the newspaper’s iconic Fraktur font can be called simple—is actually an intricate skin assembled from nearly a thousand separate custom-designed pieces, each a painted, extruded aluminum sleeve 3 inches in diameter.
Founded in 1885, the Detroit Institute of Arts recently underwent a $158 million renovation that took more than six years to complete and added 58,000 sq. ft. to the institution’s already impressive 600,000 sq. ft.
This exhibition celebrated the remarkable achievements, personalities, and spirit of New York’s beloved baseball teams between 1947 and 1957. Featuring many artifacts never before displayed for public viewing, the exhibition told its stories through archival photos, film footage, memorabilia, and ephemera from the museum, the Baseball Hall of Fame, and private collections.
The Robin Hood Foundation initiated an effort to remodel or create libraries in ten neglected New York City public elementary schools with money raised from corporate donors. The graphic designers named the project The L!BRARY Initiative and designed a simple, flexible identity based on the word-mark. This was extended into signage and other environmental graphics at each of the libraries, each of which is tailored to its school and student body.
The designers created a viewing wall at Ground Zero, the former site of the World Trade Center in Lower Manhattan. The 13-foot-high wall, the most visited historic site in the U.S., is expected to be in place for the next five to eight years.
To the visiting public, the wall offers safety, accessibility, and sensitivity. To the government agencies charged with the site's redevelopment, it offers transparency (of process) and flexibility.