Paula Scher

2019 SEGD Fellow and Achievement Award Winners Announced

2019 Merit Award - Pentagram

During the 2019 SEGD Conference Experience Austin, winners of the 2019 SEGD Achievement Awards were announced and celebrated at the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD has honored the individuals, companies and institutions whose work has significantly advanced the environmental and experiential graphic design fields. The 2019 honorees and awards and links to their bios are as follows.

 

2019 SEGD Fellow Award

Nicollet

Merit Award 2019
Nicollet

Nicollet Avenue is the “Main Street” of downtown Minneapolis; it's a cultural and commercial center and shopping and dining district that attracts people to work, shop and eat all year. The thoroughfare recently reopened after undergoing a major renovation to make it more pedestrian friendly. As part of the revitalization, Pentagram designed a brand identity and comprehensive program of signage, wayfinding and environmental graphics for Nicollet that capture the spirit of the street and its place in the city.

Scholastic

Merit Award 2019
Scholastic

Scholastic is the world’s largest educational publisher and distributor of children's books, home to favorites like Harry Potter, Clifford the Big Red Dog and Captain Underpants. Pentagram created environmental graphics for the publisher’s corporate headquarters in New York City that reimagine the iconic characters in a series of large-scale artworks and installations.

How The Chicago Design Museum’s “Great Ideas of Humanity” Reimagines America’s First Sophisticated Image Advertising Campaign

While it’s generally accepted that Chicagoans care and know about the city’s treasure trove of architecture, recognition for its leadership in the other design disciplines—environmental, industrial, communications—lags behind.

Quad Cinema

Finalist 2018
Finalist 2019
Quad Cinema

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

The Handmaid’s Tale

Honor Award 2018
"The Handmaid’s Tale" Highline Installation

Hulu launched its new series adaption of “The Handmaid’s Tale,” the dystopian classic by Margaret Atwood. Pentagram designed a new interactive public art installation to celebrates the series by distributing 4,000 free copies of the book. The project was displayed in a high-profile location at the High Line in New York.

The novel is set in Gilead, a future theocracy where women have been stripped of their rights and subjugated into roles as “handmaids” used expressly for procreation.

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