News Release

Xlab 2014: Digital Technology and the Changing Landscape of Customer Experience

NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology used to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

From High Art to Walmart: SEGD Exhibition & Experience Design Workshop

From High Art to Walmart: SEGD Workshop Explores the Converging Worlds of Exhibition and Experience Design

E&E Workshop scheduled for August 21-22 in Washington, D.C.

WASHINGTON, DC – Exhibitions are no longer confined to venerable institutions and museums. They’re virtual or they show up in shopping malls, on urban streetscapes, or in temporary pop-up venues. The lines between exhibition and retail design, information design, branding, and app design are blurring as well, with each borrowing techniques from the other.

2014 SEGD Global Design Awards Announced

2014 SEGD Global Design Awards: Digital Technology and Connecting to Place

SEGD announces winners of global Experiential Graphic Design awards.

WASHINGTON, DC – As digital technology advances into everyday communications in the built environment, Experiential Graphic Design is leading the way with innovative media applications that create memorable experiences and connect people with place.

Design Forces Converge at 2014 SEGD Conference

Experiential Graphic Design event opens June 5 in Atlanta.

ATLANTA  – Wayshowing expert Per Mollerup, urban artist HENSE, award-winning information designer Andreas Uebele, and acclaimed placemaking designer Clifford Selbert headline the 2014 SEGD Conference this week in Atlanta. Themed Convergence: Crossing Lines, the SEGD event is the world’s only conference focused on Experiential Graphic Design, the discipline that creates experiences connecting people to place.

Xlab 2013: The Future of Experience Design

(September 30, 2013) NEW YORK — Designers will play a powerful role in reinventing our cities, using new technologies, new platforms, and new notions of community to create immersive and engaging environments. What do these designers need to know about the future of experience design? What does the Internet of Things mean to them, and how will technology impact the way they design urban places? How are designers, architects, and integrators using technology to channel human behavior and make it part of the experience?

Xlab 2013: Experience Design and the Internet of Things

2013 XLab Banner

(August 9, 2013) NEW YORK - As we move inexorably toward the Internet of Things--where every object from commercial airliners to toaster ovens is connected to the Internet--how will experience design respond? How can we migrate toward seamless and responsive physical environments and create an Internet of Places?

SEGD'S Xlab 2013-October 24 in New York-will present a wide spectrum of perspectives on Experience + Interaction in Public Space. We'll hear from:

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