New Zealand

Better by Design Conference Signage

Merit Award
Better by Design Conference Signage, New Zealand Trade & Enterprise, Alt Group Limited

Better by Design grew out of the Design Taskforce strategy, which promotes the use of design as a differentiator for products and services in export markets. The challenge was engaging New Zealand business at a leadership level, and changing the preconceptions of design being associated with aesthetics and output, rather than a fundamental business driver. This demanded a different approach, as images of design would only reinforce the status quo. The solution was to make voice visible.

Alt Group Limited

Urban Tales Shadow Typography

Honor Award
Urban Tales Shadow Typography, Massey University, College of Creative Arts, Katie Bevin

Urban Tales is a time-based, site-specific piece of environmental typography created by Katie Bevin, a student in the Graphic Design Program, College of Creative Arts at Massey University in Wellington, New Zealand.

For her final project in 2010, Bevin combined form with shadow to create a temporal typographic narrative in Wellington’s urban Waitangi Park.

Katie Bevin

Site Safety Installation

Merit Award
Site Safety Installation, Fletcher Construction, Studio Alexander

Fletcher Construction has large construction sites around New Zealand, with thousands of construction workers involved. To educate workers about how wearing the right safety gear can save their lives, Fletcher asked Studio Alexander (Auckland) to create a site safety education program using environmental graphics at the work sites.

Studio Alexander

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