Mitchell Mauk

Sony PlayStation E3 2001 Exhibit

Merit Award
Sony PlayStation E3 2001 Exhibit, Sony Computer Entertainment America, Mauk Design

This 38,000 square foot exhibit opened and ran for three days. For PlayStation, the objective is always to portray "new" – new games, new platforms, new adrenaline rush. The primary design concept for the 2001 E3 exhibit utilizes an umbrella environment of deconstructivist architecture composed of the faceted polygons used in CG environments. Other influences include origami and Japanese robots.

Mauk Design

Doc Johnson Exhibit

Merit Award
Doc Johnson Exhibit, Mauk Design

Doc Johnson has become the leader in their field by improving the level of product design, packaging, and the image of sexual toys. They pioneered the use of modern colors and clear shell packaging, so the challenge was to convey the client in a way that separated them from the sleaze so often seen in the industry.

Mauk Design

Reynolds Interbike Exhibit

Merit Award
Reynolds Interbike Exhibit, Reynolds Composites, Mauk Design

This design distilled the Reynolds image into a space as simple as possible. There was nothing in the exhibit except product and brand. The back wall showed a bicycle rider riding not on a bike, but on an array of Reynolds components flying in formation, key to drawing the distinction between a component manufacturer and a bike manufacturer.

Mauk Design

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