Michael Courtney

For the Fun of It: 8 Ways to Add Play to Branded Environments

Cornell University Stocking Hall

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

Michael Courtney Design new identity for Andrews Landscape Architects

Michael Courtney Design (Seattle) designed the identity for Dave Andrews’ new firm Andrews Landscape Architects.  As the firm’s blog notes, “Landscape Architecture is a competitive professional field, with dozens of firms in our area. Studying their marketing communications, we saw most firms using a simple type treatment as a wordmark, or plant based images (trees, leaves, grasses) as part of a logo.

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