Michael Courtney Design

Washington State Convention Center Offers a Warm Wayfinding Welcome

Washington State Convention Center Wayfinding (Michael Courtney Design)

After 30 years of patchwork facility expansions and Frankensteined signage, wayfinding at the Washington State Convention Center in Seattle needed a new vision. Michael Courtney Design created a friendly and cohesive “concierge” wayfinding program that elevates the guest experience for more than 400,000 annual visitors. The program greets and guides them with a warm welcome, a clean and consistent design language and flexible digital components.

Wayfinding Easter Eggs in Seattle’s South Lake Union

Wayfinding, South Lake Union, Seattle (Michael Courtney Design)

Michael Courtney Design’s long-time client—a Fortune 100 tech company—had begun building a neighborhood in Seattle’s revitalized South Lake Union area. They needed a wayfinding system to guide an eventual 27,000 employees to offices and amenities in a 30-sq.-block area. And they had two requirements: Don’t use our name on the signs, but do add “Easter eggs,” moments of surprise and delight, to the wayfinding. Grab your basket, we're going hunting.

For the Fun of It: 8 Ways to Add Play to Branded Environments

Cornell University Stocking Hall

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

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