Media Objectives

222 Java Corners

Finalist 2018
222 Java Corners

In response to this tech company’s increasing need for flexibility and personality within their workspaces, the design team developed a strategy for this unique campus that could evolve with its users as business units changed and the workplace evolved. Exploring advertising billboards as inspiration, the team developed a structural vocabulary with abstracted trusses to create broad and continuous surfaces along primary circulation axes. The billboard as metaphor pays tribute to the client as the pioneering force in online advertising.

New Talent 2018: Joe Lawton’s Growing Studio Is a Hybrid of Graphic Design and Architecture

With a passion for environmental graphics, designer Joe Lawton has built a practice dubbed Media Objectives (M-O) within the architecture firm Valerio Dewalt Train Associates (VDTA).

Media Objectives Honors a Bright Past at NEWCITY

NewCity by Media Objectives

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

SAIC LeRoy Neiman Center Donor Recognition

Merit Award 2016
SAIC LeRoy Neiman Center Donor Recognition

To honor donors and Board of Trustees members for their investment in the college, the School of the Art Institute of Chicago commissioned Media Objectives at Valerio Dewalt Train to create an engaging donor wall in the main lobby of the new LeRoy Neiman Center. Inspired by the school’s core values—rigor, experimentation, playfulness and invention—the team designed a donor recognition element that is itself a work of art.

Media Objectives at Valerio Dewalt Train

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding

 

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

    Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding

     

    SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

    If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

      Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]

      SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train

      Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

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