Massimo Vignelli

2001 SEGD Fellow

Massimo Vignelli (born January 1931 in Milan, Italy) is a designer who has done work in a number of areas ranging from package design to houseware design to furniture design to public signage to showroom design through Vignelli Associates, which he co-founded with his wife, Lella. He has said, "If you can design one thing, you can design everything," and this is reflected in his broad range of work.

Massimo Vignelli works firmly within the Modernist tradition, and focuses on simplicity through the use of basic geometric forms in all his work.

"Massimo grew up in Milan. He studied architecture there and in Venice, where he describes being taught a generalist approach to design. I think this means that he turns everything he designs - from teaspoons to public transportation wayfinding systems - into gold. He applies intelligence and heart in a way that sets standards for all of us.
As we define an ever-expanding horizon for environmental graphic design and as we learn to apply our design abilities, I am happy to be part of our thanking Massimo Vignelli for showing the way." said Lance Wyman, when presenting Massimo with his SEGD Fellowship award.

Massimo Vignelli turned 83 in January 2014, has been practicing design in New York for nearly 50 years, during which time he has made a big impact on all forms of design, from graphic design, to furniture, to clothing. All the while he has steadfastly maintained his Modernist approach to all design problems. ‘We brought discipline to design,’ he claims. ‘We are systematic, logical and objective – not trendy. Trends kill the soul of design. Modernism took out all the junk, and postmodernism put it all back in.’ Read the Eye Magazinearticle on Massimo.

Read more about Lella and Massimo Vignelli on Wikipedia

Don't miss a screening of "Design is One"a film about the Vignelli's at a venue near you.


Read SEGD Fellow Massimo Vignelli's book Design by: Lella Vignelli

To celebrate over 50 years of their partnership, Massimo Vignelli dedicated a book to the work of Lella, his lifelong partner and wife, as an inspiration to all women designers who forcefully stand on their merits, as Lella did throughout her long career.

Download the free book.


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