The long-awaited Tottenham Hotspur Stadium has opened in north London, featuring a retractable pitch that can host both Premier League football matches and American football.
C&G Partners developed a comprehensive site and interior signage and wayfinding program for the U.S. Embassy in London. Responsible for embassy branding, experiential graphics and interpretive design, the studio strove to create a particular poetry of place in a manner that a welcoming American emissary might employ.
If wayfinding is more than just signage, where else can we find it? Architecture, landscaping, lighting, art and technology all play a significant role in a wayfinding system.
We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.
In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.
David Adjaye has created a "provocation or a question" for the public with an exhibition on his monuments and memorials at the Design Museum in London.
