The University of the Arts London team realized that temporary workspace culture is a fast-emerging market in the 21st Century and part of the growth of that trend has been driven by a desire to support creative entrepreneurialism in high-rent cities and temporary architecture to act as a platform for creative experimentation. Design-led furniture companies have targeted this trend with ready-to-buy furniture that is sustainable and reusable for temporary spaces.

As a first step in establishing a wayfinding strategy to support smaller destinations across town centers, the London Borough of Tower Hamlets wanted to develop a high-level wayfinding strategy for Brick Lane and identify a series of characterful, creative and distinctive interventions to increase footfall and aid discovery and exploration.