Legibility

The Sustainable Challenges and Opportunities in Environmental Graphic Design

College of Design & Innovation
Tongji University

ABSTRACT
This paper examines the sustainable challenges and opportunities in environmental graphic design through the lens of two projects implemented in Shanghai. The first, a wayfinding program for the Shanghai South Railway Station, is a study in using EGD to support and enhance sustainable behavior. The second, a signage and EGD program for a practice center at Tongji University, demonstrates EGD’s ability to support cultural sustainability, particularly in the use of typography and symbols to connect users and create a unique sense of identity.

Nayyar Samad

Chief Executive Officer
A young visionary entrepreneur, who has a unique background in architecture, signage, and real estate development, receiving his Bachelors of Architecture from the National College of Arts, Lahore and Masters in Real Estate Development from University of New South Wales, Australia.

Nayyar Samad, Signscape
Islamabad, Pakistan

Greg Rose

Design with purpose, vision, and heart. Greg Rose's background spans several spheres of visual communication: corporate identity, advertising, information design, interaction design, exhibitions, architectural graphics, and wayfinding. The experiential and physical nature of graphics for the built environment has especially incited his curiosity and passion.

Since 2009, Greg Rose Design has served clients in healthcare, education, tourism, retail, insurance, professional services, entrepreneurship, and community development with a focus on quality and value.

Greg Rose Design LLC
Pittsburgh

Barbara Schwarzenbach

Barbara Schwarzenbach is an exceptional designer who is responsible for some of CGA’s most celebrated projects. Her problem-solving abilities, prolific ideas and strong materials knowledge have benefited a variety of clients and projects.

Her design of an electronic kiosk at Johns Hopkins University and the Communication, Wayfinding, Signage Plan for the Ohio and Erie National Heritage Canalway received accolades from the Society for Environmental Graphic Design. Her Schuylkill River Land and Water Emergency Management Plan was similarly recognized.

Barbara Schwarzenbach, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia

Mark Askew

Mark Askew has spent the majority of the last 28 years designing, managing and implementing large scale signage projects for a wide variety of clients and building types. Mark provides a wide range of services that include brand identification, programming and planning of wayfinding strategies, management, design, production of construction documents and contract administration. He is a specialist in the development of wayfinding, communication and branding programs.

Gresham Smith
Houston

Kris Helmick

Kris Helmick serves on the 2017-2021 SEGD Boards as the Chapter Chair Liaison, and also as Co-chair for the SEGD Los Angeles Chapter. He is also the Associate Vice President of Environmental Graphics at CallisonRTKL

Kris has more than 10 years of experience working on signage, wayfinding and exhibit design projects.

Kris Helmick
Hunt Design
Los Angeles

Charleen Catt Lyon

Charleen Catt Lyon is Design Principal, majority owner and founder of Catt Lyon Design + Wayfinding, a full-service multi-disciplinary graphic communications firm, located in New York, Chicago, and Cincinnati. In this capacity, she leads the firm’s graphic designers, industrial designers, and architects on all projects.

Charleen Catt Lyon, Catt Lyon Design + Wayfinding
New York

Will Ayers

Will Ayers is the Founder/Creative Director of FOUND., a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous and artificial intelligence technologies.

Will Ayers
GNU Group
Los Angeles

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